Instagram Reels is a fast and fun way to grow the your business online using video. But for many communications teams and business owners, it’s hard to know where to begin or even if there is a place for your organisation with this new format. In the video below I suggest 3 steps to take before you create any Reels. Moving through these stages will ensure you have the right Instagram set up for Reels, Read more…
Podcasting is at the heart of what we do here at Comsteria. With our roots in radio broadcasting, it’s natural that we’d enjoy publishing our own regular podcast as well as helping organisations and brands of all shapes and sizes with theirs. Now, on Wednesday 28 April 2021, you can Join Colin Kelly for a live, 3 hour podcasting workshop. This session is aimed at beginners and those who recently started a podcast. You’ll learn Read more…
What’s going on with one of our favourite brands? Watch giant Swatch seems to be treating its most devoted customers in a pretty shoddy way. The products and the advertising screams ‘fun’ but the atmosphere around their stores strikes me as ‘stay away’. What’s going on? And what can other brands learn from their mistakes? We take a look in our latest podcast. Listen now:
The internet is changing. It’s becoming more immersive, more realistic and consumers are no longer content passively reading information you choose to give them. Instead, they want an experience. They want to be able to do something. We see younger generations with a distrust for institutions and so called ‘professionals’. Instead, they’ll use technology and hyperconnectivity to create their own ways of doing things. And every so often we hear of a large brand, or Read more…
Some organisations get so sucked into social media, they end up putting things there and making material public that might be better suited to another platform. Comsteria’s Colin Kelly shares this example of a fitness club disabling the comments on an Instagram post, because they’d anticipated they’d end up getting criticism which they didn’t want to have to deal with. For more advice on social media for your organisation, why not join our next ‘Embrace Read more…
Here’s a good example of social media use we’re highlighting in our social media training right now. It’s Cadbury making good use of User Generated Content. Sometimes, your organisation won’t be best placed to create the engaging, emotional content your audience really wants. But the audience themselves might have something to contribute if you give them the platform. Colin Kelly explains more in this quick video. Remember if your organisation needs help getting results from Read more…
There’s a real advantage in bringing in an outsider to deliver media training for your organisation. And if you do have a ‘Head of Comms’ or someone similar already known to you, we’ll happily work alongside them when we’re delivering media training to your team. Here’s our MD and media trainer Colin Kelly to explain why your ‘friends’ might not be best placed to deliver media relations training on their own. Get in touch with Read more…
Some of the most enjoyable work we’ve done this year at Comsteria has involved helping organisations start their own podcasts. Podcasts enjoyed huge growth during lockdown and it seems to have continued with topics such as inclusion and diversity, wellbeing and the climate emergency among those many organisations want to talk about. For a while now, we’ve produced podcasts for our clients at gas distribution network SGN and National Grid. We’ve also worked with clients Read more…
In our media training sessions, you’ll discover the tricks journalists use to make you say things you don’t mean to in order to make their stories look more interesting. A particular favourite is to force you into a defensive position, with a question such as ‘Isn’t this a shocking waste of money?’ Many of us, when faced with a question like this, go with our gut reaction and say ‘No, it isn’t a waste of Read more…
Whether you’re making bitesize vertical video for IG Reels or TikTok or longer landscape videos for YouTube and Facebook, it’s possible to edit the whole thing on your phone. But there are so many editors available it can be hard to pick the right one for your needs. I’ve narrowed my 2022 pick down to 3 top contenders (plus one bonus app – the new kid on the block!). Click the links to go to Read more…
Here’s one IG Reel trend you need to do now! A Meet the Team Video using the soundtrack from Hamilton. Keep reading and I’ll tell you how to use the soundtrack trend for your business. Why should you use a trending soundtrack? To grow on Instagram you really want to post Reels regularly. But it can be a challenge to come up with content ideas. Trending soundtracks and trends in general are a great source Read more…
Renfrewshire Leisure looks after many of the sports centres, swimming pools, museums and libraries in Paisley and the surrounding Renfrewshire area. In years gone by, these facilities were owned and operated by the local authority, Renfrewshire Council. But, at some point, someone realise that money could be saved by splitting these organisations off from the local authority, and registering them as charities. They’re known as ‘arms length’ organisations and there are loads of them up Read more…