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Free Download – Training And Creative Services Brochure

We’ve taken everything you could possibly want to know about Comsteria’s training and creative services and put it all together in one glossy brochure for you to read right now. You’ll discover how we started, who we work with and how we are able to deliver such outstanding results that keep clients delighted. It’s packed with details of what we include in our courses, how they can be tailored and delivered to you and there’s Read more…

By Colin Kelly, ago
Artificial Intelligence (AI) tools to aid video creation.

How Descript is Changing Video Editing for Non-Experts (and Why That Matters to You)

When I started learning video editing nearly 15 years ago, it was anything but easy. I bought Final Cut Pro X for £200, which felt like a huge investment at the time. The software was powerful, but the learning curve was steep. I struggled my way through menus, timelines, and endless tutorials. Sound familiar? It wasn’t until I left teaching and started working in video full-time that I really got the hang of it. Now, Read more…

By Emma Baker, ago
AI generated image of a communications team.

Comms Teams Should Celebrate Good Work

To me, there’s no difference between the members of your communications or marketing team and the pit crews you see changing wheels and refuelling Formula 1 cars in just a few seconds during the races. A crack team of highly trained professionals, committed to excellence, working absolute magic in a highly demanding environment. As I travel the country, visiting workplaces to run media and presentation skills training, I sometimes find that the staff and management Read more…

By Colin Kelly, ago
Image of a local newspaper front-page.

How a local newspaper works

When was the last time you looked inside your local newspaper? It might have gone through some big changes since you last bought a physical copy, but there’s a good chance it still exists. If you’re one of our media training, podcast or video production clients there’s a good chance at some point local newspapers might be interested in what you’re doing. They might turn up or phone with some questions one day, or there Read more…

By Colin Kelly, ago
Should I get verified on Linkedin

Should I Get Verified On Linkedin?

Yes, if you’re concerned about the security of your account and want to get back into it quickly in the event you’re hacked. No if you think it’s going to somehow automatically get you more attention and leads. Colin Kelly has been through the whole process and explains it all in our ‘Powerful Communication’ podcast.

By Colin Kelly, ago
Jaguar rebrand

Attention Disorder

For us to recognise light, we have to spend time in the shade. For there to be ‘good’ PR and communications, there has to be some that’s not so good. And some that’s downright dreadful. We need to get past this idea that any piece of marketing, advertising or social media can be ‘genius’ just because it seems to have everyone talking. ‘We’re part of the conversation’ is something I hear a lot these days Read more…

By Colin Kelly, ago

Media training tip – build your media intelligence

As one of Scotland’s leading media training providers it should be no surprise that at Comsteria, we live and breathe the media. Our roots are in the traditional, mainstream media but we’re just as passionate about digital media and emerging channels. It’s a world we’re used to and there’s a feeling of safety and familiarity that comes with that. Of course, many of our clients, perhaps you reading this, feel quite differently about the media. Read more…

By Colin Kelly, ago
The real power of AI

The real power of AI

Don’t be fooled into thinking Artificial Intelligence is simply a good vs bad battle between synthetic content created by machines and work you do yourself. Tools such as ChatGPT, Claude AI and Gemini have a lot to offer when they’re used to provide feedback on your work, analysis and additional perspectives. I recently wrote a blog criticising organisations that preach till the cows come home about their corporate ‘values’ but don’t always live them. I Read more…

By Colin Kelly, ago

Case Study: Long-term Video Partnerships with Comsteria

At Comsteria, we know video is one of the most effective ways to share your message. When you work with us on long-term projects, we get to know your organisation inside out. This means we can create videos that truly connect with your audience and help you communicate complex ideas in an easy-to-understand way. For communications teams in charities, trusts, and businesses, keeping up with regular video content can be tough. It’s even harder when Read more…

By Emma Baker, ago
Introduce yourself on podcasts and at conferences

How to introduce yourself

We produce a lot of podcasts at Comsteria. Many of them feature academics and other experts who’ve been invited on to talk about their work. Our clients often like to begin each podcast with an introduction for each guest. The guest will either lean into the mic and verbally introduce themselves, or, they’ll provide text in advance and the presenter will say it for them, (think Fiona Bruce on BBC Question Time). It’s the same Read more…

By Colin Kelly, ago