Instagram Reels: 3 steps to get started

Instagram Reels is a fast and fun way to grow the your business online using video. But for many communications teams and business owners, it’s hard to know where to begin or even if there is a place for your organisation with this new format. In the video below I suggest 3 steps to take before you create any Reels. Moving through these stages will ensure you have the right Instagram set up for Reels, Read more…

Start Your Own Podcast – Live Webinar

Podcasting is at the heart of what we do here at Comsteria. With our roots in radio broadcasting, it’s natural that we’d enjoy publishing our own regular podcast as well as helping organisations and brands of all shapes and sizes with theirs. Now, on Wednesday 28 April 2021, you can Join Colin Kelly for a live, 3 hour podcasting workshop. This session is aimed at beginners and those who recently started a podcast. You’ll learn Read more…

Blue gas flame on a hob.

How do you justify a £4.5 million salary?

Chris O’Shea is CEO of British Gas owner Centrica and it’s safe to say he’s OK for a few quid. In a recent interview with BBC Breakfast News, he sat on the couch and quite calmly revealed his salary last year was a staggering £4.5 million. While he didn’t seem ashamed or embarrassed by that, he made it clear he totally understood that such earnings can’t be justified while so many of his customers, staff Read more…

AI working group advice

Should you form an AI working group?

We know that many of our clients are evaluating and exploring the use of artificial intelligence within their businesses and how it might be able to help them grow profitably. Much of the interest last year seemed to resolve around ‘generative AI’, that is using tools such as Chat-GPT to produce written content and the likes of DALL-E and Midjourney for synthetic image generation. In our opinion, the real gains from AI come from automation. Read more…

man standing at a gate of a packaging company on an industrial estate attempting to film with a smartphone

Could your business cope with a YouTube audit?

It’s the strangest thing. Tens of thousands of people watching a guy on YouTube filming through the gates of a packaging company on an industrial estate in Hull. And it’s not just one guy. There’s a squad of them. They call themselves ‘YouTube Auditors’, they’re scattered across the country armed with nothing more than mobile phones, brass necks and endless curiosity, and they could be heading for your business next. Here’s Comsteria’s media trainer Colin Read more…

Michelle Mone interview with Laura Kuenssberg

What Michelle Mone should have done

Right at the start of her and her husband’s interview with Laura Kuenssberg, Michelle Mone explained the thought she had, in those early days of the COVID pandemic, which ultimately led to the mess she’s in right now. ‘I just thought, we could really, really help here’, she told the BBC. They do talk about the road to hell being paved with good intentions. And it was interesting to hear Michelle and husband Doug Barrowman Read more…

Instagram and Restream logos

Live streaming on Instagram just got easier

If you watched any of Sophie Ellis-Bextor’s Kitchen Discos during the pandemic lockdown, you’ll have noticed her husband Richard using two cameras to film the performances. One sent the video to Facebook, Twitter and YouTube, and there was another sending the feed to Instagram. That’s because, at the time, Instagram’s API didn’t allow third party tools to stream live video through it. Well, now that’s changed and Restream, our favourite multi destination live streaming software, Read more…

Froebel Trust Podcast logo

Froebel Trust Podcast – Series 3 now live

Comsteria is delighted to be working once again with the Froebel Trust on their podcast series. We’re now working on Episodes 7, 8 and 9, the first of which is live already, dealing with topics including ‘Where are the men in early years education’ and ‘Relationships and wellbeing in early years settings’. Since its launch earlier this year, the podcast has received more than 7,000 verified unique downloads and has developed a loyal following within Read more…

Picture of a Dacia Duster car beside a bicycle in an area of woods.

Scouts and Dacia – an ideal partnership

We really like this partnership between car giant Dacia and the Scout Association which aims to encourage young people to try new activities outdoors. It’s absolutely core to what the Scout movement is about and cleverly builds on Dacia’s reputation as a vehicle you would associate with exploring and adventure. Dacia is sponsoring a new ‘Adventure Challenge Award’ badge, which requires Scouts to complete 4 outdoor adventure related activities, 2 of which must be new Read more…

Image of Dominic Cummings giving evidence at the UK COVID Inquiry.

Media trainer reacts to Dominic Cummings at the UK Covid Inquiry – presentation skills critique

We’re watching the live stream of the UK COVID Inquiry. If you’re interested in the good, the bad and the ugly of #powerfulcommunication it’s worth a watch. You’ll see the full range on display. Comsteria’s director and media relations and presentation skills trainer Colin Kelly put together this quick critique of Mr Cumming’s performance and what you can learn from it.

Image of an HMC compilation album.

Thoughts on the HMV Glasgow revamp

The HMV on Argyle Street in Glasgow has re-opened after a 6 week refit. As a lifelong passionate music lover I’ve been a regular visitor for as long as I can remember. Anytime I’m in the city centre, I’ll wander in and browse around, especially since it’s one of the few remaining high street stores where you can buy physical music. HMV itself has been through a few ownership changes in the last 15 years Read more…