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Free Download – Training And Creative Services Brochure

We’ve taken everything you could possibly want to know about Comsteria’s training and creative services and put it all together in one glossy brochure for you to read right now. You’ll discover how we started, who we work with and how we are able to deliver such outstanding results that keep clients delighted. It’s packed with details of what we include in our courses, how they can be tailored and delivered to you and there’s Read more…

Instagram Reels: 3 steps to get started

Instagram Reels is a fast and fun way to grow the your business online using video. But for many communications teams and business owners, it’s hard to know where to begin or even if there is a place for your organisation with this new format. In the video below I suggest 3 steps to take before you create any Reels. Moving through these stages will ensure you have the right Instagram set up for Reels, Read more…

Start Your Own Podcast – Live Webinar

Podcasting is at the heart of what we do here at Comsteria. With our roots in radio broadcasting, it’s natural that we’d enjoy publishing our own regular podcast as well as helping organisations and brands of all shapes and sizes with theirs. Now, on Wednesday 28 April 2021, you can Join Colin Kelly for a live, 3 hour podcasting workshop. This session is aimed at beginners and those who recently started a podcast. You’ll learn Read more…

Instagram shadow bans

Instagram Content Restrictions – Advice

We’ve become aware recently of a quite concerning double standard across Meta owned properties, specifically Instagram, with users facing restrictions (sometimes called ‘shadow banning) on their accounts for sharing what the platform considers to be ‘sexually explicit or erotic’ content. There’s never any clear definition of what is actually defined as ‘sexually explicit or erotic’. Many of us will have quite clear definitions in our heads but in practice it seems a lot of innocent Read more…

Comsteria - About Us

Comsteria – What we do and how we help

Comsteria’s Managing Director Colin Kelly shares the full story of how Comsteria came to be, what we do, who we work with and why we’ve got the edge over our competitors. Since 2012 we’ve been delivering more than 200 corporate communication training sessions to clients throughout Scotland and beyond each year. From media training to smartphone video production, crisis comms and presentation skills – we’re Scotland’s Powerful Communication champion, and we’re ready to work with Read more…

Podcast editing tip

Podcast Editing Tip

Editing a podcast can be time consuming and frustrating. A particular challenge is when a podcast guest runs several words into each other and sentences don’t end cleanly. This is part of natural speech patterns but presents a problem when you’re trying to lift ‘clips’ out of a sentence, perhaps to use in an intro sequence. Or where the speaker goes on to talk about a separate topic and you need to ‘cut’ what they Read more…

Get started with blogging - on demand training

Get started with blogging

You can enjoy on demand training from Comsteria right now with our blogging live stream from earlier this week. Colin Kelly presents this 2 hour session explaining how blogging can help your business, how to get started and more. This is a taster session – get in touch if you would like more tailored support for your business, or take advantage of our blogging ghost writing service where we’ll write blogs for your business. Press Read more…

Inside the News - Clyde 1

Inside The News: Clyde 1, 8am bulletin

In our media training courses I encourage clients to spend more time consuming media critically. Listen to radio news, watch bulletins on TV and try to spend some time with a different newspaper each week. Developing a better understanding of what the mainstream media actually does is key to improving the results you get from your dealings with it. In this series, ‘Inside The News’, we’ll explore a different media outlet in each episode so Read more…

Acronyms and abbreviations in corporate communications.

The trouble with acronyms and abbreviations – why you should spell out your name.

We love a good TLA (three letter acronym!) in corporate communications. We’re driven to make things catchy, memorable and concise. But we know we need to be careful not to overdo it. A page full of acronyms and abbreviations can turn off even the most engaged audience, open us up to ridicule and actually put people off wanting to work for a particular employer. Language can act as a barrier and is bad for inclusion Read more…

Houses of Parliament, UK

Are you ready to change the world? Advice for election candidates.

I’ve always been interested by the type of person politics attracts. I’ve met quite a few over the years and the majority strike me as decent, positive people, determined to make a difference to the communities they serve. So why on earth get involved in politics?! Cynicism aside, I do feel there are many other routes to improving our society. Teaching, working for a charity, sport and grassroots sports coaching, volunteering, running your own business, Read more…

Blue gas flame on a hob.

How do you justify a £4.5 million salary?

Chris O’Shea is CEO of British Gas owner Centrica and it’s safe to say he’s OK for a few quid. In a recent interview with BBC Breakfast News, he sat on the couch and quite calmly revealed his salary last year was a staggering £4.5 million. While he didn’t seem ashamed or embarrassed by that, he made it clear he totally understood that such earnings can’t be justified while so many of his customers, staff Read more…

AI working group advice

Should you form an AI working group?

We know that many of our clients are evaluating and exploring the use of artificial intelligence within their businesses and how it might be able to help them grow profitably. Much of the interest last year seemed to resolve around ‘generative AI’, that is using tools such as Chat-GPT to produce written content and the likes of DALL-E and Midjourney for synthetic image generation. In our opinion, the real gains from AI come from automation. Read more…