5 Tips to get the most out of video on your website

Do you have a brand video on your homepage?  Have you embedded helpful explainer videos throughout your site?  Do you have videos on set landing pages specific to current products, services or promotions?   If you haven’t, you should. People will stay on your website on average twice as long if you have a video and a page with video is 50 times more likely to appear on the first page of search results than a Read more…

The best video editing apps for beginners

There are a confusing number of video editing apps out there all promising to be the best, save you time, transform your workflow.   Most of you don’t have time to plough through what’s on offer.  So I’ll make it easy for you with the best two apps to get you started. Learning to edit on one of these apps will give you the skills and tools you need to create videos that tell a story Read more…

Video Marketing Strategy: Client Testimonial or Client Story?

A client testimonial video is a powerful way to grow your business.  If people see and hear happy clients saying good things about you, they’re more likely to trust your brand.  At the planning stage consider, will a straightforward testimonial video work for you or is a client story going to have a greater impact? The difference between the two is subtle. With a clear video marketing strategy you can identify your business goals and Read more…

Video Marketing Strategy

It’s often said that ‘we buy with emotion, and justify with logic’. We like to think that we make decisions based on logic and reason but in reality we are driven by feelings.   So if you want someone to buy from you, you must engage them emotionally.   That’s not to say that logic plays no part in our decisions.  We need to satisfy the logical part of us by gathering the facts.  Understanding the Read more…

Build Relationships Not Databases

When it comes to working with the media, relationships triumph over everything else. Whether you’re proactively looking to raise your profile or you’re in defensive damage limitation mode trying to keep something OUT of the media, who you know and what they think of you goes a long way. I meet a lot of PR professionals who end up frustrated when they don’t get the results they want from media engagement. Many of them set Read more…

Introducing…new support for small business owners

Comsteria turned one year old yesterday. October 1st 2018 was the day we transformed from our previous identity ‘Colin Kelly Media’ and began this journey. It’s been a great year establishing ourselves as a trusted training provider, consultant and corporate video production partner for some excellent organisations throughout the UK and beyond. SGN, Scottish Government, Ellen Macarthur Foundation, Mental Health Foundation, Strathclyde University and many others are among our clients. The nature of our work Read more…

Crisis Comms: Easyjet and the broken seat

A Twitter user went public this morning with a picture, supposedly showing a passenger on an Easyjet flight sitting on a seat with no back on it. Easyjet’s account responded, asking him to take the picture down and then send a direct message with further details, so that they could launch an investigation. Twitter users erupted, how dare Easyjet attempt to censor the internet! They RTd the original post in their droves sending reach through Read more…

Lessons From Hollywood

Top Hollywood producers and directors are turning their attention from the big screen and embracing the world of mobile video production and distribution.   And their interest spells out an important message to anyone in the world of PR or marketing.  At the production end of things Steven Soderbergh has now produced two full length feature films shot entirely on an iPhone.  Last year it was ‘Unsane’ which streamed on Netflix and this year it was Read more…

The Paddy Power Of Positive Change

What change do you wish to see in the world? Or, what change do your customers and followers wish to see in the world? Great communication starts with understanding people. The particular group of people that make up your audience. Understand their wants and needs. Their hopes, dreams and fears. And then look to establish if there’s a way you can align your business and your message with what they want. Then flip it. Create Read more…