Blog

Are you communicating effectively during this crisis?

It’s exciting to see businesses opening their shutters and welcoming customers onto their premises for the first time in months. But business isn’t back to normal, not by a long shot. In fact, with the relaxing of restrictions and new rules announced daily it’s a confusing and stressful time for us all. Clear, regular, and unambiguous communication with your customers is more important than ever. What can you do? Make it your goal to be Read more

By Emma Baker, ago
Comsteria LockDown Story

Comsteria: Our COVID-19 Lockdown Story

As the country emerges from one of the most challenging periods in its history, here’s a look at what we’ve been up to at Comsteria since the Prime Minister announced unprecedented measures to combat the spread of COVID-19 back on March 23rd. Overnight, face-to-face training dates which account for the majority of our business were either cancelled or switched to webinar delivery. 2 years ago, we invested in our own audio/visual production facilities at our Read more

By Colin Kelly, ago

Why storytelling videos can sell your business

The lesson from this week’s Client Stories episode is that video storytelling is the most powerful formula for audience engagement. This is true whether your audience are business clients, restaurant customers, or 4 year old kids! Storytelling is popular because it engages us emotionally. We like to think we’re logical creatures but we actually make most buying decisions based on emotion. That’s why stories work in sales, marketing, and in the classroom. I’ve written lots Read more

By Emma Baker, ago

Client Stories: How to Grow Brand Awareness with Video

Do you worry about giving too much of your expertise away for free when you make a marketing video? It’s a common concern especially for service based businesses . But the founder of Big Kids Little Learners, Janine Neil, found the exact opposite to be true. When Janine started sharing videos outlining her teaching resources friends advised her to stop. At the very least they said she should charge people to access her expertise. But Read more

By Emma Baker, ago

Client Stories Video Series

At Comsteria we believe that all businesses, big or small, can use video to communicate more effectively, build their brand, and ultimately grow. In this video series we’ll share the stories of businesses we’ve helped to get the most out of video. Hopefully the insights and lessons they’ve learned will help you get started, or continue, on your own journey with video. At the end of this blog we’ve shared some learning points to apply Read more

By Emma Baker, ago

Start Your Podcast – Training Video Available Now

With our background in live radio broadcasting, podcasting is a perfect fit and we’ve been producing our own and helping other brands with theirs for a number of years. Our ‘Secrets Of Successful Podcasting’ workshop can be delivered via webinar but today we are pleased to launch our video on demand ‘Secrets Of Successful Podcasting‘ course, which you can enjoy right now, wherever you are. Use promocode ‘website20’ at the checkout by June 30th 2020 Read more

By Colin Kelly, ago
Nicola Sturgeon Media Engagmement

Nicola Sturgeon And Local Radio

Nicola Sturgeon wins because she’s smart. Even her harshest critic would have to agree Scotland’s First Minister is a shrewd operator, and it comes as no great surprise to those of us who have followed her career over the last couple of decades. Her experience of top level politics both in government and opposition, the people she’s worked alongside and the extra elements unique to her, all combine to make a potent force. One element Read more

By Colin Kelly, ago
Comsteria on TikTok

Understanding TikTok

TikTok is a fast growing social media platform, attracting loads of attention, but how does it work and should you use it? We have the answers! And all is explained in our series of podcasts which you can grab and listen to now. If you don’t have time for that let me summarise: Even if you’ve no intention of posting videos, sign up and grab your username. We did. You’ll find us at ‘Comsteria’ if Read more

By Colin Kelly, ago

3 common lighting mistakes in smartphone photography

Subscribe to our smartphone video newsletter for access to video tutorials and resources about making video work for your business. Subscribe It is possible to take really high quality photographs for your business on your smartphone and getting staff, customers and clients to pose for you is going to be much easier if you know how to make them look good! Understanding light is key to creating flattering images that your volunteer ‘model’ will be happy Read more

By Emma Baker, ago
Smartphone Video Training on demand course

Smartphone Video Training – On Demand Course

Now you can learn how to make powerful, engaging videos for your business whenever you want. Comsteria’s hugely successful Smartphone Video Training workshop is now available as an on demand video. Presented by Emma Baker and specifically tailored for small business owners and communications professionals, this down to earth and easy to follow 75 minute course will share the secrets of how to plan, shoot and edit fast turnaround, high quality videos on your smartphone. Read more

By Colin Kelly, ago