Editing a podcast can be time consuming and frustrating. A particular challenge is when a podcast guest runs several words into each other and sentences don’t end cleanly. This is part of natural speech patterns but presents a problem when you’re trying to lift ‘clips’ out of a sentence, perhaps to use in an intro sequence. Or where the speaker goes on to talk about a separate topic and you need to ‘cut’ what they Read more…
You can enjoy on demand training from Comsteria right now with our blogging live stream from earlier this week. Colin Kelly presents this 2 hour session explaining how blogging can help your business, how to get started and more. This is a taster session – get in touch if you would like more tailored support for your business, or take advantage of our blogging ghost writing service where we’ll write blogs for your business. Press Read more…
In our media training courses I encourage clients to spend more time consuming media critically. Listen to radio news, watch bulletins on TV and try to spend some time with a different newspaper each week. Developing a better understanding of what the mainstream media actually does is key to improving the results you get from your dealings with it. In this series, ‘Inside The News’, we’ll explore a different media outlet in each episode so Read more…
We love a good TLA (three letter acronym!) in corporate communications. We’re driven to make things catchy, memorable and concise. But we know we need to be careful not to overdo it. A page full of acronyms and abbreviations can turn off even the most engaged audience, open us up to ridicule and actually put people off wanting to work for a particular employer. Language can act as a barrier and is bad for inclusion Read more…
I’ve always been interested by the type of person politics attracts. I’ve met quite a few over the years and the majority strike me as decent, positive people, determined to make a difference to the communities they serve. So why on earth get involved in politics?! Cynicism aside, I do feel there are many other routes to improving our society. Teaching, working for a charity, sport and grassroots sports coaching, volunteering, running your own business, Read more…
We’ve taken everything you could possibly want to know about Comsteria’s training and creative services and put it all together in one glossy brochure for you to read right now. You’ll discover how we started, who we work with and how we are able to deliver such outstanding results that keep clients delighted. It’s packed with details of what we include in our courses, how they can be tailored and delivered to you and there’s Read more…
Chris O’Shea is CEO of British Gas owner Centrica and it’s safe to say he’s OK for a few quid. In a recent interview with BBC Breakfast News, he sat on the couch and quite calmly revealed his salary last year was a staggering £4.5 million. While he didn’t seem ashamed or embarrassed by that, he made it clear he totally understood that such earnings can’t be justified while so many of his customers, staff Read more…
We know that many of our clients are evaluating and exploring the use of artificial intelligence within their businesses and how it might be able to help them grow profitably. Much of the interest last year seemed to resolve around ‘generative AI’, that is using tools such as Chat-GPT to produce written content and the likes of DALL-E and Midjourney for synthetic image generation. In our opinion, the real gains from AI come from automation. Read more…
It’s the strangest thing. Tens of thousands of people watching a guy on YouTube filming through the gates of a packaging company on an industrial estate in Hull. And it’s not just one guy. There’s a squad of them. They call themselves ‘YouTube Auditors’, they’re scattered across the country armed with nothing more than mobile phones, brass necks and endless curiosity, and they could be heading for your business next. Here’s Comsteria’s media trainer Colin Read more…
Right at the start of her and her husband’s interview with Laura Kuenssberg, Michelle Mone explained the thought she had, in those early days of the COVID pandemic, which ultimately led to the mess she’s in right now. ‘I just thought, we could really, really help here’, she told the BBC. They do talk about the road to hell being paved with good intentions. And it was interesting to hear Michelle and husband Doug Barrowman Read more…