Media training chat GPT.

Can I make ChatGPT recommend my business?

There’s a new episode of the Comsteria #powerfulcommunication podcast available now. You probably have some idea of where your business appears in Google’s search results for specific keywords. You might even be going to some length, and expense, to influence this in your favour. But what about artificial intelligence chat bots such as Chat GPT, can they be influenced to give increased visibility to a particular business? Comsteria’s co-founder Colin Kelly discusses this and has Read more…

A month in the life of a PR consultancy

A month in the life of a communications and PR training provider

We often tell clients that ‘the truth will set you free’. The idea is that if the audience you’re interested in simply knew the truth about who you are, what you’re doing and the motivations behind it all, then they’d most likely be drawn to you and interested in working with you. Life would be easy! Marketing sometimes likes to make a science out of the above with charts, graphics and maps and days away Read more…

Your half assed blog is costing you business

Your half-assed blog is costing you business

When someone (a journalist, potential customer, potential employee etc) visits your website, you’re not there to provide context. They come. They look. They make a judgement. And they leave. Anything that’s substandard, half-baked, below par or in any way not quite right, risks putting them off. Here’s Comsteria’s Colin Kelly with a true story of how this affected him recently in the latest #powerfulcommunication podcast. Click below to listen now. We’d encourage every organisation to Read more…

Froebel Trust podcast channel art.

Podcast production for The Froebel Trust

This is one of the most interesting projects we’ve worked on. It’s a series of podcasts we produced for The Froebel Trust, discussing early years education. A panel of experts tell me all about how children learn and what we can learn from them, while exploring the principles of Froebel, a pioneer of kindergarten and early years education. We learned a great deal making this and think you’ll enjoy it if you give it a listen. Read more…

Picture of a man hiding his face behind tinfoil.

Why your business needs a human ‘face’ – #mediatrainingtip

We live in a world where big brands reign supreme. It feels like everyone wants to build a brand. And sometimes it’s a necessity. The Comsteria we know and love today started its life with the much plainer name of ‘Colin Kelly Media’. But that had to change when Emma left her career in teaching to join full-time. We often meet small business owners who choose not to appear in their own videos because they’re Read more…

Picture of a dog looking sad.

Why is my communications strategy getting ridiculed?

We know that some of our clients work in public sector communications roles. Some of you work in government organisations. Others try to keep big businesses on track with what they say and do. And we know how professional and well intentioned you all are. Why is it then that sometimes, when you do the right thing, you still end up getting criticised or ridiculed? One example came last week when Chancellor Jeremy Hunt featured Read more…

media training advice from Comsteria.

Media training tip – the power of positive speech

In our media relations training, we always stress the importance of using positive speech and avoiding the temptation to give defensive or negative answers to questions from journalists. And contrary to some other media training specialists, we encourage our clients to tell the truth. We’ve been around long enough to know that any short term gain that might be associated with ‘dodging’ a question or ‘spinning your way out of trouble’ is almost always quickly Read more…

Business woman shaking hands with two new colleagues.

Warmth before competence: the art of building empathy

“No one cares how much you know, until they know how much you care.” Theodore Roosevelt Theodore Roosevelt’s words still stand as sound advice for powerful communication in the 21st century. If you what you say is to have any impact, you need to understand what your audience needs from you. A helpful starting point is the work of social psychologist Amy Cuddy in her book ‘Presence’. She writes that there are two fundamental questions Read more…

Brand storytelling that’s as simple as ABC

If you’re interested in powerful communication for your business, you’re probably aware that storytelling is a vital tool at your disposal. Whether you’re scripting a video, writing a social media post, or presenting to a live audience, stories help your message land with impact and build empathy with your audience. But where should you start when telling stories about your business? Well, it really is as simple as ABC. The ABC storytelling framework This simple Read more…

Is The MoonSwatch Killing Swatch?

What’s going on with one of our favourite brands? Watch giant Swatch seems to be treating its most devoted customers in a pretty shoddy way. The products and the advertising screams ‘fun’ but the atmosphere around their stores strikes me as ‘stay away’. What’s going on? And what can other brands learn from their mistakes? We take a look in our latest podcast. Listen now: