In our media training courses I encourage clients to spend more time consuming media critically. Listen to radio news, watch bulletins on TV and try to spend some time with a different newspaper each week. Developing a better understanding of what the mainstream media actually does is key to improving the results you get from your dealings with it. In this series, ‘Inside The News’, we’ll explore a different media outlet in each episode so Read more
We love a good TLA (three letter acronym!) in corporate communications. We’re driven to make things catchy, memorable and concise. But we know we need to be careful not to overdo it. A page full of acronyms and abbreviations can turn off even the most engaged audience, open us up to ridicule and actually put people off wanting to work for a particular employer. Language can act as a barrier and is bad for inclusion Read more
I’ve always been interested by the type of person politics attracts. I’ve met quite a few over the years and the majority strike me as decent, positive people, determined to make a difference to the communities they serve. So why on earth get involved in politics?! Cynicism aside, I do feel there are many other routes to improving our society. Teaching, working for a charity, sport and grassroots sports coaching, volunteering, running your own business, Read more
We’ve taken everything you could possibly want to know about Comsteria’s training and creative services and put it all together in one glossy brochure for you to read right now. You’ll discover how we started, who we work with and how we are able to deliver such outstanding results that keep clients delighted. It’s packed with details of what we include in our courses, how they can be tailored and delivered to you and there’s Read more
Chris O’Shea is CEO of British Gas owner Centrica and it’s safe to say he’s OK for a few quid. In a recent interview with BBC Breakfast News, he sat on the couch and quite calmly revealed his salary last year was a staggering £4.5 million. While he didn’t seem ashamed or embarrassed by that, he made it clear he totally understood that such earnings can’t be justified while so many of his customers, staff Read more
We know that many of our clients are evaluating and exploring the use of artificial intelligence within their businesses and how it might be able to help them grow profitably. Much of the interest last year seemed to resolve around ‘generative AI’, that is using tools such as Chat-GPT to produce written content and the likes of DALL-E and Midjourney for synthetic image generation. In our opinion, the real gains from AI come from automation. Read more
It’s the strangest thing. Tens of thousands of people watching a guy on YouTube filming through the gates of a packaging company on an industrial estate in Hull. And it’s not just one guy. There’s a squad of them. They call themselves ‘YouTube Auditors’, they’re scattered across the country armed with nothing more than mobile phones, brass necks and endless curiosity, and they could be heading for your business next. Here’s Comsteria’s media trainer Colin Read more
Right at the start of her and her husband’s interview with Laura Kuenssberg, Michelle Mone explained the thought she had, in those early days of the COVID pandemic, which ultimately led to the mess she’s in right now. ‘I just thought, we could really, really help here’, she told the BBC. They do talk about the road to hell being paved with good intentions. And it was interesting to hear Michelle and husband Doug Barrowman Read more
If you watched any of Sophie Ellis-Bextor’s Kitchen Discos during the pandemic lockdown, you’ll have noticed her husband Richard using two cameras to film the performances. One sent the video to Facebook, Twitter and YouTube, and there was another sending the feed to Instagram. That’s because, at the time, Instagram’s API didn’t allow third party tools to stream live video through it. Well, now that’s changed and Restream, our favourite multi destination live streaming software, Read more
Comsteria is delighted to be working once again with the Froebel Trust on their podcast series. We’re now working on Episodes 7, 8 and 9, the first of which is live already, dealing with topics including ‘Where are the men in early years education’ and ‘Relationships and wellbeing in early years settings’. Since its launch earlier this year, the podcast has received more than 7,000 verified unique downloads and has developed a loyal following within Read more