With an extensive track record in journalism, Comsteria’s Colin Kelly is ideally placed to help your business simulate its communication response to crisis situations.
Elements of ‘crisis comms’ can be included in any of our media training sessions. Many clients like to include some ‘worst case’ preparation and practice and we can work through scenarios you would like to try out, or, leave it to us to spring some surprises on you and see how you cope.
We also have half day and full day ‘Crisis Response‘ sessions. This is a full crisis communication exercise which can be delivered in various forms but typically follows one of the models below. Colin leads the session, accompanied by a number of associates to ensure maximum realism and new dimensions you’ll have to deal with.
Comsteria Crisis Response – Our standard exercise of medium intensity. Has the appearance of a standard training day but with a crisis element running within it. You book a room, participants attend and we deliver the exercise according to our pre arranged scenario. It’s obvious, to most of the participants, from a very early stage, that the situation is not real. Everyone goes home at their normal time.
Comsteria Crisis Response – Live! – A much more intense and realistic crisis exercise. This deliberately stretches your team with a longer day and tests logistics when an incident occurs with no prior warning that disrupts ‘business as usual’. In the event of a real crisis it’s unlikely you’d have your full team in the office, ready. When you choose this option, some of your key participants won’t know they are in a simulation and will assume it’s real. They may be working from home, or otherwise unavailable. You won’t have a room booked or catering organised. We deliberately test lines of communication and push you towards a breaking point. In this exercise, the main ‘crisis’ would resolve around 4.30pm but there’s an option to include a ‘live’ interview on your premises for a 6pm news bulletin which would involve at least some participants staying later and dealing with the challenges that brings (long day, working while tired etc).
As with all our training and consultancy, Comsteria Crisis Response can be tailored to your specific situation. Get in touch to find out more.