Turn your recordings into short, searchable content people will actually watch
Most teams record webinars, events and online sessions, but the content is rarely used again. Viewers often drop off early in longer videos, which is why short, focused clips tend to be watched, shared and remembered.
This training shows you how to turn those recordings into short-form videos for YouTube Shorts, LinkedIn and social media, using simple tools, including AI-powered editing with Descript, to speed up the process.
What you’ll be able to do
- Turn a 60-minute webinar into multiple short video clips
- Create content for YouTube Shorts, LinkedIn and social platforms
- Know what to cut, what to keep, and how to hold attention
- Structure content so people keep watching
- Improve your filming setup so your recordings are easier to repurpose
- Work faster and more confidently with simple editing tools
How the training works
We focus on a simple, practical workflow you can apply straight away:
Plan and film with repurposing in mind
- Structure webinars so they’re easier to edit later
- Create strong openings, clear segments and usable soundbites
- Improve framing, lighting and audio for better results
Edit and repurpose your content
- Cut long recordings into short, focused clips
- Add captions, titles and simple visual elements
- Resize and format content for different platforms
Use the right tools for the job
- Free, accessible tools including VN, CapCut and Clipchamp
- When and why to use each one
- How Descript can speed up editing using text-based, AI-assisted workflows
Training options
Intro session (1–2 hours, online)
A clear overview of the workflow, tools and approach.
Ideal for teams who want to understand what’s possible and choose the right tools to start using themselves.
Half-day / full-day workshop
More depth, with live demonstrations and guided examples.
Ideal for teams ready to start creating and improving their own content.
Extended programme (2–3 sessions)
Build skills over time with space to apply learning between sessions.
Includes a deeper dive into editing tools and practical workflows.
Advanced option: Descript deep dive
A focused follow-on session exploring how to use Descript to edit faster and scale your content output using AI-powered tools.
Who this is for
- Communications and marketing teams
- Organisations running webinars, events or online content
- Teams who want to get more value from existing recordings
- Anyone looking to create short-form video without complex editing software
What makes this different
- Focused on content you already have
- Built for non-editors — no technical background needed
- Practical, realistic and easy to apply
- Designed to help you create more content, not just learn about it
If you want to start making better use of your existing content, get in touch and we can build a training session that fits your team.