Advertising

Too Clever For Their Own Good?

Everyone wants that next blockbuster idea that cuts through and gets the clicks and reactions on social media. Almost every day I see a post on Linkedin highlighting some ‘genius’ piece of advertising or marketing. There’s the KFC ‘FCK’ response when they ran out of chicken, the BA ad at Read more

By Colin Kelly, ago

Advertising: The ultimate 21st century goal

Much has been made recently of Global’s purchase of two leading ‘Out Of Home’ advertising companies, which gives the radio and entertainment giant based at 30 Leicester Square a huge market share of what we used to call ‘billboard’ or ‘poster’ advertising sites. Various commentators are throwing their opinions around Read more

By Colin Kelly, ago