It’s the strangest thing. Tens of thousands of people watching a guy on YouTube filming through the gates of a packaging company on an industrial estate in Hull.
And it’s not just one guy. There’s a squad of them. They call themselves ‘YouTube Auditors’, they’re scattered across the country armed with nothing more than mobile phones, brass necks and endless curiosity, and they could be heading for your business next.
Here’s Comsteria’s media trainer Colin Kelly with some advice to make sure you’re prepared if this happens to you.