This is where we start with our media training workshops. The importance of going into an interview knowing what you want to get out of it and, if everything goes your way, having a clear idea of what you want to say.
This is essential because you can guarantee the journalist or interviewer will have their own agenda. And if you don’t have one of your own, you’ll be at the mercy of their’s.
If that happens, then at best you’ll waste your time, fail to make the most of the opportunity and come away wondering what the point was. At worst you could end up saying something that causes a whole load of trouble.
Here’s some more from Comsteria’s Managing Director and Media Trainer Colin Kelly.
Categories: ComsteriaMedia Training
