We all benefit from a greater understanding of the media. In my previous career as a broadcast journalist, I saw first hand how some business owners were able to build powerful, mutually beneficial relationships with media professionals and enjoy the benefits of a high profile for themselves. Whether you are Read more…
Whether the nature of your organisation means the mainstream media can’t help but take an interest, or you’re keen to secure coverage to raise awareness of your brand; getting what you want from newspapers, magazines, journals and radio and television is much easier if you’ve built a mutually beneficial relationship Read more…
Nicola Sturgeon wins because she’s smart. Even her harshest critic would have to agree Scotland’s First Minister is a shrewd operator, and it comes as no great surprise to those of us who have followed her career over the last couple of decades. Her experience of top level politics both Read more…
There’s a trend in many large organisations and it’s certainly true in some governments and political parties. When they’re looking for support with media relations and crisis communications – they get their pals in. The ex director, the well liked senior member of staff that’s now out on their own, Read more…
When it comes to working with the media, relationships triumph over everything else. Whether you’re proactively looking to raise your profile or you’re in defensive damage limitation mode trying to keep something OUT of the media, who you know and what they think of you goes a long way. I Read more…
Radio phone-in programmes such as Jeremy Vine on BBC Radio 2, Kaye Adams on BBC Radio Scotland and James O’Brien on LBC are interested in one thing above everything else – making great radio. That means, when they are sifting through the calls, text and social media interaction and deciding Read more…