Corporate apology advice

When apologies go wrong

Tim Davie, BBC Director General and Team GB equestrian star Charlotte Dujardin have both issued apologies this week. Both lack specific reference of the issue they’re apologising for. As a result, they’re continuing to receive criticism and risk the issue growing and causing them more damage over the long term. Read more

By Colin Kelly, ago

When It’s Time To Go

One of the biggest challenges in corporate comms is recognising when you’ll be able to ride a storm out and when serious change is required, eg someone heads for the exit. What matters most is the ongoing stability and security of the organisation, protecting its reputation and the values it Read more

By Colin Kelly, ago
Burger King kitchen tweet

Don’t Hire A Smart Arse

You’ve seen the Burger King ‘kitchen’ tweet. They’ve finally done the right thing and deleted it, after persisting far longer than they should have. ‘But you have to read the context..there’s more to it..don’t you understand…we’re on your side!’ was the mantra while they actually argued one on one with Read more

By Colin Kelly, ago
Working from home, things to consider

Working From Home, Things To Consider

Many of our friends in public relations and corporate comms are advocating working from home as the world goes through the Covid-19 Coronavirus outbreak. Of course this makes sense and is long overdue. Technology to enable successful home working has been available since the mid 1990s and while there are Read more

By Colin Kelly, ago