Corporate apology advice

When apologies go wrong

Tim Davie, BBC Director General and Team GB equestrian star Charlotte Dujardin have both issued apologies this week. Both lack specific reference of the issue they’re apologising for. As a result, they’re continuing to receive criticism and risk the issue growing and causing them more damage over the long term. Read more…

Burger King kitchen tweet

Don’t Hire A Smart Arse

You’ve seen the Burger King ‘kitchen’ tweet. They’ve finally done the right thing and deleted it, after persisting far longer than they should have. ‘But you have to read the context..there’s more to it..don’t you understand…we’re on your side!’ was the mantra while they actually argued one on one with Read more…