Burger King kitchen tweet

Don’t Hire A Smart Arse

You’ve seen the Burger King ‘kitchen’ tweet. They’ve finally done the right thing and deleted it, after persisting far longer than they should have. ‘But you have to read the context..there’s more to it..don’t you understand…we’re on your side!’ was the mantra while they actually argued one on one with Read more…

Comsteria logo

What’s In A Name?

Continuing our theme of New Year housekeeping, this is another good exercise – a quick post to explain your business name. In our work with small businesses, we often find an obsession with brand. I’ve met small business owners with no clients, no money and really not much of an Read more…

What Makes A Good Brand - a blog by Comsteria

What Makes A Good Brand?

There are many elements that contribute towards building a good brand, many of them subtle. You might argue that you only truly know what makes a good brand when you have successfully built one, and even then, history is littered with examples of brands which failed to understand what made Read more…

Video Marketing Strategy

It’s often said that ‘we buy with emotion, and justify with logic’. We like to think that we make decisions based on logic and reason but in reality we are driven by feelings.   So if you want someone to buy from you, you must engage them emotionally.   That’s not Read more…