Powerful Communication is about much more than press releases you issue, what you do on socials and how you come across in television interviews. It’s everything. From your pricing structure, to the greeting I get from your receptionist when I arrive for a meeting and the ‘404 error’ page when Read more…
We love a good TLA (three letter acronym!) in corporate communications. We’re driven to make things catchy, memorable and concise. But we know we need to be careful not to overdo it. A page full of acronyms and abbreviations can turn off even the most engaged audience, open us up Read more…
The HMV on Argyle Street in Glasgow has re-opened after a 6 week refit. As a lifelong passionate music lover I’ve been a regular visitor for as long as I can remember. Anytime I’m in the city centre, I’ll wander in and browse around, especially since it’s one of the Read more…
We’re always on the lookout for interesting corporate messaging that catches our eye. Here’s Comsteria’s founder and media trainer Colin Kelly with a unique (but strange?) value proposition from Pizza Express.
We live in a world where big brands reign supreme. It feels like everyone wants to build a brand. And sometimes it’s a necessity. The Comsteria we know and love today started its life with the much plainer name of ‘Colin Kelly Media’. But that had to change when Emma Read more…
“No one cares how much you know, until they know how much you care.” Theodore Roosevelt Theodore Roosevelt’s words still stand as sound advice for powerful communication in the 21st century. If you what you say is to have any impact, you need to understand what your audience needs from Read more…
What’s going on with one of our favourite brands? Watch giant Swatch seems to be treating its most devoted customers in a pretty shoddy way. The products and the advertising screams ‘fun’ but the atmosphere around their stores strikes me as ‘stay away’. What’s going on? And what can other Read more…
Renfrewshire Leisure looks after many of the sports centres, swimming pools, museums and libraries in Paisley and the surrounding Renfrewshire area. In years gone by, these facilities were owned and operated by the local authority, Renfrewshire Council. But, at some point, someone realise that money could be saved by splitting Read more…
I think we need to be careful when using abbreviations in corporate comms and across social media. Obviously they have their uses and help us keep things concise. But they can risk alienating people who maybe don’t live and breathe a particular subject matter as much as we do. They Read more…
You’ve seen the Burger King ‘kitchen’ tweet. They’ve finally done the right thing and deleted it, after persisting far longer than they should have. ‘But you have to read the context..there’s more to it..don’t you understand…we’re on your side!’ was the mantra while they actually argued one on one with Read more…