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What’s In A Name?

Continuing our theme of New Year housekeeping, this is another good exercise – a quick post to explain your business name. In our work with small businesses, we often find an obsession with brand. I’ve met small business owners with no clients, no money and really not much of an Read more…

What Makes A Good Brand - a blog by Comsteria

What Makes A Good Brand?

There are many elements that contribute towards building a good brand, many of them subtle. You might argue that you only truly know what makes a good brand when you have successfully built one, and even then, history is littered with examples of brands which failed to understand what made Read more…

Scotrail’s Biggest Problem

It’s not the old trains, the delays, the WiFi or the political climate. Scotrail’s biggest problem is that no-one feels valued. It starts with the staff. The company has given them the impression that it’s more important that they attend to menial chores around the station than deal face to Read more…