You’ve seen the Burger King ‘kitchen’ tweet. They’ve finally done the right thing and deleted it, after persisting far longer than they should have. ‘But you have to read the context..there’s more to it..don’t you understand…we’re on your side!’ was the mantra while they actually argued one on one with Read more
Continuing our theme of New Year housekeeping, this is another good exercise – a quick post to explain your business name. In our work with small businesses, we often find an obsession with brand. I’ve met small business owners with no clients, no money and really not much of an Read more
There are many elements that contribute towards building a good brand, many of them subtle. You might argue that you only truly know what makes a good brand when you have successfully built one, and even then, history is littered with examples of brands which failed to understand what made Read more
Do you worry about giving too much of your expertise away for free when you make a marketing video? It’s a common concern especially for service based businesses . But the founder of Big Kids Little Learners, Janine Neil, found the exact opposite to be true. When Janine started sharing Read more
A client testimonial video is a powerful way to grow your business. If people see and hear happy clients saying good things about you, they’re more likely to trust your brand. At the planning stage consider, will a straightforward testimonial video work for you or is a client story going Read more
It’s often said that ‘we buy with emotion, and justify with logic’. We like to think that we make decisions based on logic and reason but in reality we are driven by feelings. So if you want someone to buy from you, you must engage them emotionally. That’s not Read more
What change do you wish to see in the world? Or, what change do your customers and followers wish to see in the world? Great communication starts with understanding people. The particular group of people that make up your audience. Understand their wants and needs. Their hopes, dreams and fears. Read more
Last week, an online journal, SearchEngineLand, ran a story about a supposed drop in organic search traffic to the Daily Mail’s website. It carried quotes, which it claimed came from the news publisher’s ‘SEO Director’ Jesus Mendez. But had Mr Mendez really said what the website was claiming he had? Read more
Yet again, the 225 year old retailer with such a rich history (it invented the bar code) has been named as the worst retailer in the UK. It’s the 9th year in a row it has been in the bottom two, according to the Which? survey. Customers who took part Read more
Here’s a true story. I booked a hotel room for a night. All they had available was a single room, non refundable. The following day, things change and I’m no longer able to make my that trip. So I phone the hotel, 2 weeks before the night I’d booked, and Read more