“No one cares how much you know, until they know how much you care.” Theodore Roosevelt Theodore Roosevelt’s words still stand as sound advice for powerful communication in the 21st century. If you what you say is to have any impact, you need to understand what your audience needs from Read more…
If you’re interested in powerful communication for your business, you’re probably aware that storytelling is a vital tool at your disposal. Whether you’re scripting a video, writing a social media post, or presenting to a live audience, stories help your message land with impact and build empathy with your audience. Read more…
Whether you’re making bitesize vertical video for IG Reels or TikTok or longer landscape videos for YouTube and Facebook, it’s possible to edit the whole thing on your phone. But there are so many editors available it can be hard to pick the right one for your needs. I’ve narrowed Read more…
Here’s one IG Reel trend you need to do now! A Meet the Team Video using the soundtrack from Hamilton. Keep reading and I’ll tell you how to use the soundtrack trend for your business. Why should you use a trending soundtrack? To grow on Instagram you really want to Read more…
Instagram Reels is a fast and fun way to grow the your business online using video. But for many communications teams and business owners, it’s hard to know where to begin or even if there is a place for your organisation with this new format. In the video below I Read more…
I’ve been experimenting with Instagram Reels lately and I love it! I think you will too. My series giving tips for how to appear relaxed on camera was really easy to create and has had plenty of engagement. Although I created them for Reels I’ve now also used the videos on YouTube , IGTV Read more…
I’m quite fussy about the video editing apps I recommend. There are so many of them in the app store or at Google Play but there aren’t many that I use in my smartphone video training. For years the only free app I recommended was iMovie. But now I would Read more…
If you want to make video content regularly on your phone, it’s helpful to have your kit set up and ready to roll at all times. It will save you time and increase your productivity. But in a small office space tripods and light stands take up room. You have to Read more…
It’s exciting to see businesses opening their shutters and welcoming customers onto their premises for the first time in months. But business isn’t back to normal, not by a long shot. In fact, with the relaxing of restrictions and new rules announced daily it’s a confusing and stressful time for Read more…
The lesson from this week’s Client Stories episode is that video storytelling is the most powerful formula for audience engagement. This is true whether your audience are business clients, restaurant customers, or 4 year old kids! Storytelling is popular because it engages us emotionally. We like to think we’re logical Read more…