Video Marketing Strategy

It’s often said that ‘we buy with emotion, and justify with logic’. We like to think that we make decisions based on logic and reason but in reality we are driven by feelings.   So if you want someone to buy from you, you must engage them emotionally.   That’s not Read more…

Lessons From Hollywood

Top Hollywood producers and directors are turning their attention from the big screen and embracing the world of mobile video production and distribution.   And their interest spells out an important message to anyone in the world of PR or marketing.  At the production end of things Steven Soderbergh has Read more…