Subscribe How many work meetings have you attended in the last week? Was it a good use of your time? Were you engaged? Did you contribute valuable insight that led to change or action? Or did you mentally check out while counting up all the other vital jobs you could Read more
Subscribe to our video production newsletter for access to video tutorials and resources about making video work for your business. Subscribe LumaFusion is undoubtedly the best mobile video editing app out there. But there’s so much it can do, the learning curve is pretty steep. So if you’re just starting Read more
Subscribe to our video production newsletter for resources and video tutorials about making video work for your business. Subscribe Problem: 85% of people watch Facebook videos with the volume off. Solution: add captions to your videos On Facebook you have just seconds to persuade someone to stop scrolling long enough Read more
Do you have a brand video on your homepage? Have you embedded helpful explainer videos throughout your site? Do you have videos on set landing pages specific to current products, services or promotions? If you haven’t, you should. People will stay on your website on average twice as long if Read more
There are a confusing number of video editing apps out there all promising to be the best, save you time, transform your workflow. Most of you don’t have time to plough through what’s on offer. So I’ll make it easy for you with the best two apps to get you Read more
A client testimonial video is a powerful way to grow your business. If people see and hear happy clients saying good things about you, they’re more likely to trust your brand. At the planning stage consider, will a straightforward testimonial video work for you or is a client story going Read more
It’s often said that ‘we buy with emotion, and justify with logic’. We like to think that we make decisions based on logic and reason but in reality we are driven by feelings. So if you want someone to buy from you, you must engage them emotionally. That’s not Read more
Top Hollywood producers and directors are turning their attention from the big screen and embracing the world of mobile video production and distribution. And their interest spells out an important message to anyone in the world of PR or marketing. At the production end of things Steven Soderbergh has Read more
Increasingly communications teams want to produce regular video content in-house using smartphones or DSLR cameras. I’ve seen this strategy used to great effect to connect with internal and external audiences on a regular basis. I’ve also seen first hand the obstacles communications teams face. Sometimes before they’ve even got their Read more
Subscribe to our video production newsletter access to video tutorials and resources about making video work for your business. Building an employee brand Subscribe I’ve written before about how the superhero story structure or Hero’s journey can act as a template for external communications teams to craft strong brand videos. Read more