It’s often said that ‘we buy with emotion, and justify with logic’. We like to think that we make decisions based on logic and reason but in reality we are driven by feelings. So if you want someone to buy from you, you must engage them emotionally. That’s not Read more…
Top Hollywood producers and directors are turning their attention from the big screen and embracing the world of mobile video production and distribution. And their interest spells out an important message to anyone in the world of PR or marketing. At the production end of things Steven Soderbergh has Read more…
Increasingly communications teams want to produce regular video content in-house using smartphones or DSLR cameras. I’ve seen this strategy used to great effect to connect with internal and external audiences on a regular basis. I’ve also seen first hand the obstacles communications teams face. Sometimes before they’ve even got their Read more…
Subscribe to our video production newsletter access to video tutorials and resources about making video work for your business. Building an employee brand Subscribe I’ve written before about how the superhero story structure or Hero’s journey can act as a template for external communications teams to craft strong brand videos. Read more…
You know that video content is more effective than the written word alone when it comes to getting your business noticed so you’re thinking of enlisting the services of a production company to help kick start your organisation’s video output. But what can you expect when working with an outside Read more…
Build a long-lasting and valuable resource for your organisation by committing key training messages to video. While there is sometimes no substitute for a live workshop or training seminar the convenience of distributing content online, means that video is now an affordable and invaluable training tool. If your organisation Read more…
Social media videos are at the opposite end of the spectrum from a brand video. Whereas a brand video could sit on your website for 1-2 years and be used in multiple contexts, a social media video doesn’t need a long shelf life. This means you can produce them cheaply Read more…
Why you need video on your website – It is 50 times easier to achieve a page 1 ranking on Google with a video. There are some caveats to that bold statement. You need to optimise your online video content by being smart with keywords and you should host it Read more…
Online Video – The Facts We spend one third of our online minutes glued to videos. And 45% of us watch over an hour of video each week on Facebook or YouTube. In fact, in the next 60 seconds around 72 hours of video will be uploaded to YouTube alone! (WordStream) Read more…