For weekly news, resources and video tutorials subscribe to our Smartphone Video Newsletter. Problem: 85% of people watch Facebook videos with the volume off. Solution: add captions to your videos On Facebook you have just seconds to persuade someone to stop scrolling long enough to view your video. So don’t Read more…
Do you have a brand video on your homepage? Have you embedded helpful explainer videos throughout your site? Do you have videos on set landing pages specific to current products, services or promotions? If you haven’t, you should. People will stay on your website on average twice as long if Read more…
A client testimonial video is a powerful way to grow your business. If people see and hear happy clients saying good things about you, they’re more likely to trust your brand. At the planning stage consider, will a straightforward testimonial video work for you or is a client story going Read more…
It’s often said that ‘we buy with emotion, and justify with logic’. We like to think that we make decisions based on logic and reason but in reality we are driven by feelings. So if you want someone to buy from you, you must engage them emotionally. That’s not Read more…
Increasingly communications teams want to produce regular video content in-house using smartphones or DSLR cameras. I’ve seen this strategy used to great effect to connect with internal and external audiences on a regular basis. I’ve also seen first hand the obstacles communications teams face. Sometimes before they’ve even got their Read more…
Building an employee brand I’ve written before about how the superhero story structure or Hero’s journey can act as a template for external communications teams to craft strong brand videos. These stories can cut to the heart of your company’s values and communicate the big picture of your organisation to Read more…
You know that video content is more effective than the written word alone when it comes to getting your business noticed so you’re thinking of enlisting the services of a production company to help kick start your organisation’s video output. But what can you expect when working with an outside Read more…
Build a long-lasting and valuable resource for your organisation by committing key training messages to video. While there is sometimes no substitute for a live workshop or training seminar the convenience of distributing content online, means that video is now an affordable and invaluable training tool. If your organisation Read more…
Social media videos are at the opposite end of the spectrum from a brand video. Whereas a brand video could sit on your website for 1-2 years and be used in multiple contexts, a social media video doesn’t need a long shelf life. This means you can produce them cheaply Read more…
Why you need video on your website – It is 50 times easier to achieve a page 1 ranking on Google with a video. There are some caveats to that bold statement. You need to optimise your online video content by being smart with keywords and you should host it Read more…