Instagram Reels, TikTok and YouTube Shorts are having a big impact on the way we consume video content.

They are an obvious content option for influencers, creators and younger users – but can they be used by small businesses, communications professionals and so called ‘B2B’ or ‘serious’ businesses?

We think they can! And you can find out how it al works by watching this episode of our Smartphone Video Show. The programme includes everything you need to know to get started with hyper short video for your business and Emma gives us a live demo of how to create an Instagram Reel.