When I started learning video editing nearly 15 years ago, it was anything but easy. I bought Final Cut Pro X for £200, which felt like a huge investment at the time. The software was powerful, but the learning curve was steep. I struggled my way through menus, timelines, and Read more
When video feels overwhelming A client leading an academic network came to me with a familiar problem.They had hours of valuable video content on their YouTube channel: webinars, research discussions, and interviews. But none of it was reaching people. The videos were long, unedited, and inconsistent. Watch time was low. Read more
How can comms teams get results from AI?You need a culture of experimentation with careful evaluation and clarity around your business objectives.Start with an audit of all the content creation activities you get involved in. Every aspect of your work – from the Teams call where you discuss a campaign, Read more
AI moves quickly. Clients that work with us don’t just want help with the tools that are around right now. They need support to make informed judgements regarding tools that emerge in the months and years to come. Our ‘QCARDS’ method enables you to do exactly that. We expand on Read more
When I started learning video editing nearly 15 years ago, it was anything but easy. I bought Final Cut Pro X for £200, which felt like a huge investment at the time. The software was powerful, but the learning curve was steep. I struggled my way through menus, timelines, and Read more
Don’t be fooled into thinking Artificial Intelligence is simply a good vs bad battle between synthetic content created by machines and work you do yourself. Tools such as ChatGPT, Claude AI and Gemini have a lot to offer when they’re used to provide feedback on your work, analysis and additional Read more
We know that many of our clients are evaluating and exploring the use of artificial intelligence within their businesses and how it might be able to help them grow profitably. Much of the interest last year seemed to resolve around ‘generative AI’, that is using tools such as Chat-GPT to Read more
Comsteria founder and media trainer Colin Kelly speaks on our Powerful Communication podcast about a smarter way to approach the use of artificial intelligence in PR and comms.
Our clients are demanding we talk about AI as it applies to PR and Comms. I’ll keep this page updated with tips, tricks and resources. Let’s be clear: I’m a sceptic. Perhaps it’s the former journalist in me, or perhaps I just tire quickly of hype. If you’re looking for Read more