I think we need to be careful when using abbreviations in corporate comms and across social media. Obviously they have their uses and help us keep things concise. But they can risk alienating people who maybe don’t live and breathe a particular subject matter as much as we do. They Read more…
Content is king but keeping up to date with everything you need to know can be a challenge. Comsteria is delighted to launch a new daily audio feature, available on our Comsteria Podcast but also on some of the country’s best radio stations. Colin Kelly’s Digital Minute is your essential Read more…
The best website is the one that does what you need it to do. In the early days of the World Wide Web, it wasn’t so easy for websites to do many of the things we now take for granted. Images took 10 seconds to load (on a fast connection), Read more…
Happy 2021! Emma and I hope there is a happy, healthy and successful year ahead for you. The New Year is a good time to take stock and re-visit some of the basics. As your business grows, you have to remember new people are constantly joining your audience, and you Read more…
Comsteria’s Colin Kelly and Gary Ennis from NSDesign team up again for the UK’s most engaging and one of its longest running social media training workshops. ‘Embrace The Space‘ has been successfully adapted to run as a webinar, with an interactive, up-to-date, fully participative programme designed to help ensure your Read more…
It’s exciting to see businesses opening their shutters and welcoming customers onto their premises for the first time in months. But business isn’t back to normal, not by a long shot. In fact, with the relaxing of restrictions and new rules announced daily it’s a confusing and stressful time for Read more…
TikTok is a fast growing social media platform, attracting loads of attention, but how does it work and should you use it? We have the answers! And all is explained in our series of podcasts which you can grab and listen to now. If you don’t have time for that Read more…
Do you have a brand video on your homepage? Have you embedded helpful explainer videos throughout your site? Do you have videos on set landing pages specific to current products, services or promotions? If you haven’t, you should. People will stay on your website on average twice as long if Read more…
A client testimonial video is a powerful way to grow your business. If people see and hear happy clients saying good things about you, they’re more likely to trust your brand. At the planning stage consider, will a straightforward testimonial video work for you or is a client story going Read more…
It’s often said that ‘we buy with emotion, and justify with logic’. We like to think that we make decisions based on logic and reason but in reality we are driven by feelings. So if you want someone to buy from you, you must engage them emotionally. That’s not Read more…