Employee Engagement Archives - Comsteria media training, social media, corporate video

It’s not the old trains, the delays, the WiFi or the political climate. Scotrail’s biggest problem is that no-one feels valued. It starts with the staff. The company has given them the impression that it’s more important that they attend to menial chores around the station than deal face to Read more…

By Colin Kelly, 8 months8 months ago

Employee Engagement

Storytelling for employee engagement

Building an employee brand I’ve written before about how the superhero story structure or Hero’s journey can act as a template for external communications teams to craft strong brand videos. These stories can cut to the heart of your company’s values and communicate the big picture of your organisation to Read more…

By Emma Baker, 8 months8 months ago

Employee Engagement

Brand

Scotrail’s Biggest Problem

Employee Engagement

Storytelling for employee engagement