We love a good TLA (three letter acronym!) in corporate communications. We’re driven to make things catchy, memorable and concise.

But we know we need to be careful not to overdo it. A page full of acronyms and abbreviations can turn off even the most engaged audience, open us up to ridicule and actually put people off wanting to work for a particular employer. Language can act as a barrier and is bad for inclusion and diversity.

But I go further in our media training and presentation skills sessions. I’m not sure acronyms and abbreviations should be used AT ALL. Particularly, when they are used in place of your organisations name.

Here’s why: