Smartphone Video Training & Media Relations Consultancy - Comsteria - Glasgow, Scotland
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Marketing Strategy

Digital Marketing

5 Tips to get the most out of video on your website

Do you have a brand video on your homepage?  Have you embedded helpful explainer videos throughout your site?  Do you have videos on set landing pages specific to current products, services or promotions?   If you haven’t, you should. People will stay on your website on average twice as long if Read more…

By Emma Baker, 12 months10 months ago
Brand

Video Marketing Strategy: Client Testimonial or Client Story?

A client testimonial video is a powerful way to grow your business.  If people see and hear happy clients saying good things about you, they’re more likely to trust your brand.  At the planning stage consider, will a straightforward testimonial video work for you or is a client story going Read more…

By Emma Baker, 1 year1 year ago
Brand

Video Marketing Strategy

It’s often said that ‘we buy with emotion, and justify with logic’. We like to think that we make decisions based on logic and reason but in reality we are driven by feelings.   So if you want someone to buy from you, you must engage them emotionally.   That’s not Read more…

By Emma Baker, 1 year6 months ago
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