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Marketing Strategy

Brand

The Dangers Of The Corporate Rebrand

Renfrewshire Leisure looks after many of the sports centres, swimming pools, museums and libraries in Paisley and the surrounding Renfrewshire area. In years gone by, these facilities were owned and operated by the local authority, Renfrewshire Council. But, at some point, someone realise that money could be saved by splitting Read more…

By Colin Kelly, 5 monthsJanuary 19, 2022 ago
Marketing Strategy

Lessons From The Insulate Britain Media Strategy

I haven’t worked with them and don’t support their methods but I am convinced there’s much to learn and some things to admire about the Insulate Britain communications and media strategy. I have to say I’m glad I don’t live in any of the areas where they are currently protesting Read more…

By Colin Kelly, 8 monthsOctober 28, 2021 ago
Comsteria

3 Reasons your business should create videos for Instagram Reels

I’ve been experimenting with Instagram Reels lately and I love it!  I think you will too. My series giving tips for how to appear relaxed on camera was really easy to create and has had plenty of engagement.  Although I created them for Reels I’ve now also used the videos on YouTube , IGTV Read more…

By Emma Baker, 1 yearMay 6, 2021 ago
How should your business use artificial intelligence?
Customer Service

How Will Your Business Use Artificial Intelligence?

The Apple Store has to be the most over-staffed retail environment I’ve ever seen. All these ‘Geniuses’ spend the majority of their day giving extremely basic tech support. The answers, the tutorials, everything you could possibly want to know about any of their products already exists all over the internet Read more…

By Colin Kelly, 1 yearMarch 10, 2021 ago
Digital Marketing

5 Tips to get the most out of video on your website

Do you have a brand video on your homepage?  Have you embedded helpful explainer videos throughout your site?  Do you have videos on set landing pages specific to current products, services or promotions?   If you haven’t, you should. People will stay on your website on average twice as long if Read more…

By Emma Baker, 2 yearsJanuary 20, 2020 ago
Brand

Video Marketing Strategy: Client Testimonial or Client Story?

A client testimonial video is a powerful way to grow your business.  If people see and hear happy clients saying good things about you, they’re more likely to trust your brand.  At the planning stage consider, will a straightforward testimonial video work for you or is a client story going Read more…

By Emma Baker, 3 yearsOctober 30, 2019 ago
Brand

Video Marketing Strategy

It’s often said that ‘we buy with emotion, and justify with logic’. We like to think that we make decisions based on logic and reason but in reality we are driven by feelings.   So if you want someone to buy from you, you must engage them emotionally.   That’s not Read more…

By Emma Baker, 3 yearsOctober 17, 2019 ago
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