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Marketing Strategy

Jaguar rebrand
Brand

Attention Disorder

For us to recognise light, we have to spend time in the shade. For there to be ‘good’ PR and communications, there has to be some that’s not so good. And some that’s downright dreadful. We need to get past this idea that any piece of marketing, advertising or social Read more…

By Colin Kelly, 7 monthsDecember 4, 2024 ago
Instagram shadow bans
Marketing Strategy

Instagram Content Restrictions – Advice

We’ve become aware recently of a quite concerning double standard across Meta owned properties, specifically Instagram, with users facing restrictions (sometimes called ‘shadow banning) on their accounts for sharing what the platform considers to be ‘sexually explicit or erotic’ content. There’s never any clear definition of what is actually defined Read more…

By Colin Kelly, 1 yearJune 5, 2024 ago
Acronyms and abbreviations in corporate communications.
Brand

The trouble with acronyms and abbreviations – why you should spell out your name.

We love a good TLA (three letter acronym!) in corporate communications. We’re driven to make things catchy, memorable and concise. But we know we need to be careful not to overdo it. A page full of acronyms and abbreviations can turn off even the most engaged audience, open us up Read more…

By Colin Kelly, 1 yearMay 25, 2024 ago
Picture of a Dacia Duster car beside a bicycle in an area of woods.
Marketing Strategy

Scouts and Dacia – an ideal partnership

We really like this partnership between car giant Dacia and the Scout Association which aims to encourage young people to try new activities outdoors. It’s absolutely core to what the Scout movement is about and cleverly builds on Dacia’s reputation as a vehicle you would associate with exploring and adventure. Read more…

By Colin Kelly, 2 yearsDecember 15, 2023 ago
Title image for a blog post about Pizza Express.
Brand

Pizza Express and the marble tables

We’re always on the lookout for interesting corporate messaging that catches our eye. Here’s Comsteria’s founder and media trainer Colin Kelly with a unique (but strange?) value proposition from Pizza Express.

By Colin Kelly, 2 yearsOctober 4, 2023 ago
Media training chat GPT.
Comsteria

Can I make ChatGPT recommend my business?

There’s a new episode of the Comsteria #powerfulcommunication podcast available now. You probably have some idea of where your business appears in Google’s search results for specific keywords. You might even be going to some length, and expense, to influence this in your favour. But what about artificial intelligence chat Read more…

By Colin Kelly, 2 yearsMay 11, 2023 ago
Picture of a man hiding his face behind tinfoil.
Brand

Why your business needs a human ‘face’ – #mediatrainingtip

We live in a world where big brands reign supreme. It feels like everyone wants to build a brand. And sometimes it’s a necessity. The Comsteria we know and love today started its life with the much plainer name of ‘Colin Kelly Media’. But that had to change when Emma Read more…

By Colin Kelly, 2 yearsJanuary 26, 2023 ago
Business woman shaking hands with two new colleagues.
Brand

Warmth before competence: the art of building empathy

“No one cares how much you know, until they know how much you care.” Theodore Roosevelt Theodore Roosevelt’s words still stand as sound advice for powerful communication in the 21st century. If you what you say is to have any impact, you need to understand what your audience needs from Read more…

By Emma Baker, 3 yearsSeptember 1, 2022 ago
Brand

The Dangers Of The Corporate Rebrand

Renfrewshire Leisure looks after many of the sports centres, swimming pools, museums and libraries in Paisley and the surrounding Renfrewshire area. In years gone by, these facilities were owned and operated by the local authority, Renfrewshire Council. But, at some point, someone realise that money could be saved by splitting Read more…

By Colin Kelly, 3 yearsJanuary 19, 2022 ago
Marketing Strategy

Lessons From The Insulate Britain Media Strategy

I haven’t worked with them and don’t support their methods but I am convinced there’s much to learn and some things to admire about the Insulate Britain communications and media strategy. I have to say I’m glad I don’t live in any of the areas where they are currently protesting Read more…

By Colin Kelly, 4 yearsOctober 28, 2021 ago

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