I haven’t worked with them and don’t support their methods but I am convinced there’s much to learn and some things to admire about the Insulate Britain communications and media strategy. I have to say I’m glad I don’t live in any of the areas where they are currently protesting Read more…
I’ve been experimenting with Instagram Reels lately and I love it! I think you will too. My series giving tips for how to appear relaxed on camera was really easy to create and has had plenty of engagement. Although I created them for Reels I’ve now also used the videos on YouTube , IGTV Read more…
The Apple Store has to be the most over-staffed retail environment I’ve ever seen. All these ‘Geniuses’ spend the majority of their day giving extremely basic tech support. The answers, the tutorials, everything you could possibly want to know about any of their products already exists all over the internet Read more…
Do you have a brand video on your homepage? Have you embedded helpful explainer videos throughout your site? Do you have videos on set landing pages specific to current products, services or promotions? If you haven’t, you should. People will stay on your website on average twice as long if Read more…
A client testimonial video is a powerful way to grow your business. If people see and hear happy clients saying good things about you, they’re more likely to trust your brand. At the planning stage consider, will a straightforward testimonial video work for you or is a client story going Read more…
It’s often said that ‘we buy with emotion, and justify with logic’. We like to think that we make decisions based on logic and reason but in reality we are driven by feelings. So if you want someone to buy from you, you must engage them emotionally. That’s not Read more…