We can’t let summer pass without highlighting the brilliance of Jet 2 holidays VoiceOver star Zoe Lister. You might not know her (although she’s working very hard to change that) but you’ll certainly have heard her. We think she deserves huge praise for embracing the changes in her industry and Read more
For us to recognise light, we have to spend time in the shade. For there to be ‘good’ PR and communications, there has to be some that’s not so good. And some that’s downright dreadful. We need to get past this idea that any piece of marketing, advertising or social Read more
We’ve become aware recently of a quite concerning double standard across Meta owned properties, specifically Instagram, with users facing restrictions (sometimes called ‘shadow banning) on their accounts for sharing what the platform considers to be ‘sexually explicit or erotic’ content. There’s never any clear definition of what is actually defined Read more
We love a good TLA (three letter acronym!) in corporate communications. We’re driven to make things catchy, memorable and concise. But we know we need to be careful not to overdo it. A page full of acronyms and abbreviations can turn off even the most engaged audience, open us up Read more
We really like this partnership between car giant Dacia and the Scout Association which aims to encourage young people to try new activities outdoors. It’s absolutely core to what the Scout movement is about and cleverly builds on Dacia’s reputation as a vehicle you would associate with exploring and adventure. Read more
We’re always on the lookout for interesting corporate messaging that catches our eye. Here’s Comsteria’s founder and media trainer Colin Kelly with a unique (but strange?) value proposition from Pizza Express.
There’s a new episode of the Comsteria #powerfulcommunication podcast available now. You probably have some idea of where your business appears in Google’s search results for specific keywords. You might even be going to some length, and expense, to influence this in your favour. But what about artificial intelligence chat Read more
We live in a world where big brands reign supreme. It feels like everyone wants to build a brand. And sometimes it’s a necessity. The Comsteria we know and love today started its life with the much plainer name of ‘Colin Kelly Media’. But that had to change when Emma Read more
“No one cares how much you know, until they know how much you care.” Theodore Roosevelt Theodore Roosevelt’s words still stand as sound advice for powerful communication in the 21st century. If you what you say is to have any impact, you need to understand what your audience needs from Read more
Renfrewshire Leisure looks after many of the sports centres, swimming pools, museums and libraries in Paisley and the surrounding Renfrewshire area. In years gone by, these facilities were owned and operated by the local authority, Renfrewshire Council. But, at some point, someone realise that money could be saved by splitting Read more