To me, there’s no difference between the members of your communications or marketing team and the pit crews you see changing wheels and refuelling Formula 1 cars in just a few seconds during the races. A crack team of highly trained professionals, committed to excellence, working absolute magic in a Read more…
As a training and consultancy provider, we hear a lot about the relationship between clients and PR agencies. Here are a few ideas from Colin about what it might take to make that relationship work best.
We love a good TLA (three letter acronym!) in corporate communications. We’re driven to make things catchy, memorable and concise. But we know we need to be careful not to overdo it. A page full of acronyms and abbreviations can turn off even the most engaged audience, open us up Read more…
Right at the start of her and her husband’s interview with Laura Kuenssberg, Michelle Mone explained the thought she had, in those early days of the COVID pandemic, which ultimately led to the mess she’s in right now. ‘I just thought, we could really, really help here’, she told the Read more…
We really like this partnership between car giant Dacia and the Scout Association which aims to encourage young people to try new activities outdoors. It’s absolutely core to what the Scout movement is about and cleverly builds on Dacia’s reputation as a vehicle you would associate with exploring and adventure. Read more…
We’re watching the live stream of the UK COVID Inquiry. If you’re interested in the good, the bad and the ugly of #powerfulcommunication it’s worth a watch. You’ll see the full range on display. Comsteria’s director and media relations and presentation skills trainer Colin Kelly put together this quick critique Read more…
We live in a world where big brands reign supreme. It feels like everyone wants to build a brand. And sometimes it’s a necessity. The Comsteria we know and love today started its life with the much plainer name of ‘Colin Kelly Media’. But that had to change when Emma Read more…
We know that some of our clients work in public sector communications roles. Some of you work in government organisations. Others try to keep big businesses on track with what they say and do. And we know how professional and well intentioned you all are. Why is it then that Read more…
I think we need to be careful when using abbreviations in corporate comms and across social media. Obviously they have their uses and help us keep things concise. But they can risk alienating people who maybe don’t live and breathe a particular subject matter as much as we do. They Read more…