To me, there’s no difference between the members of your communications or marketing team and the pit crews you see changing wheels and refuelling Formula 1 cars in just a few seconds during the races.
A crack team of highly trained professionals, committed to excellence, working absolute magic in a highly demanding environment. As I travel the country, visiting workplaces to run media and presentation skills training, I sometimes find that the staff and management on my courses don’t quite see themselves in the same enthusiastic light I do.
And it’s hardly surprising. The relentless day to day grind. Other departments who don’t value or understand the work they do. Line managers dragged into meetings elsewhere and rarely around. Colleagues off long term sick or seconded and never replaced. Everyone doing more with less. Under appreciated. Frazzled.
It’s not like this everywhere by any means. Which should encourage you to change things if it’s like that where you are. It’s not a given. And I’ve seen plenty organisations move from ‘worst to first’ by recognising they have an issue and deciding to do something about it. We can help.
One of the questions I like to ask clients is ‘what does good work look like round here?’ It’s a question that often provokes good discussion and speaks volumes about the culture you have at your organisation. If you don’t know what good work looks like, if you don’t recognise it, or value it, how can you expect anyone else to?
Have a listen to our latest podcast for more on the importance of comms teams recognising and celebrating good work.
