When video feels overwhelming A client leading an academic network came to me with a familiar problem.They had hours of valuable video content on their YouTube channel: webinars, research discussions, and interviews. But none of it was reaching people. The videos were long, unedited, and inconsistent. Watch time was low. Read more
How can comms teams get results from AI?You need a culture of experimentation with careful evaluation and clarity around your business objectives.Start with an audit of all the content creation activities you get involved in. Every aspect of your work – from the Teams call where you discuss a campaign, Read more
To me, there’s no difference between the members of your communications or marketing team and the pit crews you see changing wheels and refuelling Formula 1 cars in just a few seconds during the races. A crack team of highly trained professionals, committed to excellence, working absolute magic in a Read more
As one of Scotland’s leading media training providers it should be no surprise that at Comsteria, we live and breathe the media. Our roots are in the traditional, mainstream media but we’re just as passionate about digital media and emerging channels. It’s a world we’re used to and there’s a Read more
Editing a podcast can be time consuming and frustrating. A particular challenge is when a podcast guest runs several words into each other and sentences don’t end cleanly. This is part of natural speech patterns but presents a problem when you’re trying to lift ‘clips’ out of a sentence, perhaps Read more
You can enjoy on demand training from Comsteria right now with our blogging live stream from earlier this week. Colin Kelly presents this 2 hour session explaining how blogging can help your business, how to get started and more. This is a taster session – get in touch if you Read more
We love a good TLA (three letter acronym!) in corporate communications. We’re driven to make things catchy, memorable and concise. But we know we need to be careful not to overdo it. A page full of acronyms and abbreviations can turn off even the most engaged audience, open us up Read more
The internet is changing. It’s becoming more immersive, more realistic and consumers are no longer content passively reading information you choose to give them. Instead, they want an experience. They want to be able to do something. We see younger generations with a distrust for institutions and so called ‘professionals’. Read more
Instagram Reels is a fast and fun way to grow the your business online using video. But for many communications teams and business owners, it’s hard to know where to begin or even if there is a place for your organisation with this new format. In the video below I Read more
Check out our ‘Events‘ page for full details of all our upcoming open courses. We have tickets available now for sessions on Instagram and TikTok Reels, An Introduction To Live Streaming, and this course, our 2 hour evening session to help your business achieve free, positive publicity in newspapers and Read more