Tim Davie, BBC Director General and Team GB equestrian star Charlotte Dujardin have both issued apologies this week.
Both lack specific reference of the issue they’re apologising for. As a result, they’re continuing to receive criticism and risk the issue growing and causing them more damage over the long term.
Comsteria’s founder and crisis communications specialist Colin Kelly has advice on what they should have done differently, and what you can learn.
Watch the video below and get in touch if you’d like advice, support or training relating to crisis communications or any other aspect of your communications strategy. We’re working with individuals and organisations now, across various sectors throughout Scotland and beyond.
