We’re asked this a lot and as a media training and crisis communications consultancy growing our business throughout the UK and internationally from our base near Glasgow in the West of Scotland, there are certainly benefits to us if we don’t need to travel to see clients face to face.
The short answer is, yes, media training courses certainly can be delivered online and we do deliver sessions via Teams and Zoom for certain clients. We also have an ‘on demand’ video course which takes the theory from our media training (we also offer this for presentation skills training and writing workshops) and delivers them in an ‘any time’, ‘any where’ on demand format.
We use Vimeo as our delivery partner for this and you are welcome to explore all our on demand courses.
We are working with a few clients who ask us to take the theory from our media training courses and deliver it in ‘on demand’ video format, tailored to them. These high quality, engaging videos can then sit on their intranet as a ready resource for anyone in the business who quickly wants to learn the basics of media training. If the individual decides they want the practical element of the training, they contact us via their employer and either an in person or remote live session is arranged.
We find that remote sessions work well for staff who already have some experience of media engagement or perhaps they have already undergone some media training. In this case, they are likely look for some practice or to refresh their skills. We can quickly organise a video call and put them through their paces using scenarios the client has asked us to work with, or trusting us to use our journalistic instinct and come up with questions ourselves.
For those dealing with the media for the first time, we often find the in person, on camera experience is better. Often, participants on our courses feel a degree of nervousness and having us there, in the room with them, with the large broadcast quality camera on its tripod, in their face, allows them to practice the real world situation and get comfortable with it.
At Comsteria, our aim is always that the training experience should be as daunting or more daunting than when it happens to you for real. The aim being if you get through the training day, you feel prepared for whatever the media throw at you in real life. And so most of the time, having our team deliver the session in person will be the preferred option.
