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Media Training

Picture of a man hiding his face behind tinfoil.
Brand

Why your business needs a human ‘face’ – #mediatrainingtip

We live in a world where big brands reign supreme. It feels like everyone wants to build a brand. And sometimes it’s a necessity. The Comsteria we know and love today started its life with the much plainer name of ‘Colin Kelly Media’. But that had to change when Emma Read more…

By Colin Kelly, 2 yearsJanuary 26, 2023 ago
Picture of a dog looking sad.
Media Training

Why is my communications strategy getting ridiculed?

We know that some of our clients work in public sector communications roles. Some of you work in government organisations. Others try to keep big businesses on track with what they say and do. And we know how professional and well intentioned you all are. Why is it then that Read more…

By Colin Kelly, 2 yearsJanuary 26, 2023 ago
media training advice from Comsteria.
Media Training

Media training tip – the power of positive speech

In our media relations training, we always stress the importance of using positive speech and avoiding the temptation to give defensive or negative answers to questions from journalists. And contrary to some other media training specialists, we encourage our clients to tell the truth. We’ve been around long enough to Read more…

By Colin Kelly, 3 yearsNovember 24, 2022 ago
Why you shouldn't use your friends to deliver media training.
Media Training

Why you shouldn’t use ‘friends’ of your organisation to deliver media training.

There’s a real advantage in bringing in an outsider to deliver media training for your organisation. And if you do have a ‘Head of Comms’ or someone similar already known to you, we’ll happily work alongside them when we’re delivering media training to your team. Here’s our MD and media Read more…

By Colin Kelly, 3 yearsMay 26, 2022 ago
Media training tip
Media Training

The Power Of Positive Speech

In our media training sessions, you’ll discover the tricks journalists use to make you say things you don’t mean to in order to make their stories look more interesting. A particular favourite is to force you into a defensive position, with a question such as ‘Isn’t this a shocking waste Read more…

By Colin Kelly, 3 yearsMay 16, 2022 ago
Marketing Strategy

Lessons From The Insulate Britain Media Strategy

I haven’t worked with them and don’t support their methods but I am convinced there’s much to learn and some things to admire about the Insulate Britain communications and media strategy. I have to say I’m glad I don’t live in any of the areas where they are currently protesting Read more…

By Colin Kelly, 4 yearsOctober 28, 2021 ago
Crisis

When It’s Time To Go

One of the biggest challenges in corporate comms is recognising when you’ll be able to ride a storm out and when serious change is required, eg someone heads for the exit. What matters most is the ongoing stability and security of the organisation, protecting its reputation and the values it Read more…

By Colin Kelly, 4 yearsOctober 27, 2021 ago
Media training for small businesses
Comsteria

Make Your Business Media Friendly, webinar

Check out our ‘Events‘ page for full details of all our upcoming open courses. We have tickets available now for sessions on Instagram and TikTok Reels, An Introduction To Live Streaming, and this course, our 2 hour evening session to help your business achieve free, positive publicity in newspapers and Read more…

By Colin Kelly, 4 yearsAugust 12, 2021 ago
Media Training

What Happens In A Media Training Session?

Every year, Comsteria’s Colin Kelly delivers media relations training sessions to participants from a wide range of business, from all sorts of sectors. But what do we do? Who is it for? How does it help? In this short video, Colin explains what a typical media relations training session might Read more…

By Colin Kelly, 4 yearsApril 14, 2021 ago
Free Media Training Taster Session From Comsteria
Media Training

Make Your Business Media Friendly – Free Training

We all benefit from a greater understanding of the media. In my previous career as a broadcast journalist, I saw first hand how some business owners were able to build powerful, mutually beneficial relationships with media professionals and enjoy the benefits of a high profile for themselves. Whether you are Read more…

By Colin Kelly, 5 yearsSeptember 23, 2020 ago

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