We love a good TLA (three letter acronym!) in corporate communications. We’re driven to make things catchy, memorable and concise. But we know we need to be careful not to overdo it. A page full of acronyms and abbreviations can turn off even the most engaged audience, open us up Read more
We hope it’s not something that happens frequently, but there may well be occasions where you, or your organisation has to stand up and say ‘sorry’. At Comsteria, we’d always recommend putting a name and a face to the apology – a real human, fronting up in a video – Read more
Get it right, and you’re laughing. Recently, Comsteria has been working with some clients on what could be termed ‘crisis management’ issues. Often, this involves keeping an organisation, or a particular issue OUT of the media. This requires extremely careful handling in order to remain open and transparent with staff, Read more
In short, don’t book your friends. There’s huge value in bringing in an outsider’s perspective when you’re choosing a media training provider for your organisation. Here’s Comsteria’s media trainer and crisis communications specialist Colin Kelly to explain more.
We live in a world where big brands reign supreme. It feels like everyone wants to build a brand. And sometimes it’s a necessity. The Comsteria we know and love today started its life with the much plainer name of ‘Colin Kelly Media’. But that had to change when Emma Read more
We know that some of our clients work in public sector communications roles. Some of you work in government organisations. Others try to keep big businesses on track with what they say and do. And we know how professional and well intentioned you all are. Why is it then that Read more
In our media relations training, we always stress the importance of using positive speech and avoiding the temptation to give defensive or negative answers to questions from journalists. And contrary to some other media training specialists, we encourage our clients to tell the truth. We’ve been around long enough to Read more
There’s a real advantage in bringing in an outsider to deliver media training for your organisation. And if you do have a ‘Head of Comms’ or someone similar already known to you, we’ll happily work alongside them when we’re delivering media training to your team. Here’s our MD and media Read more
In our media training sessions, you’ll discover the tricks journalists use to make you say things you don’t mean to in order to make their stories look more interesting. A particular favourite is to force you into a defensive position, with a question such as ‘Isn’t this a shocking waste Read more
I haven’t worked with them and don’t support their methods but I am convinced there’s much to learn and some things to admire about the Insulate Britain communications and media strategy. I have to say I’m glad I don’t live in any of the areas where they are currently protesting Read more