We live in a world where big brands reign supreme. It feels like everyone wants to build a brand. And sometimes it’s a necessity. The Comsteria we know and love today started its life with the much plainer name of ‘Colin Kelly Media’. But that had to change when Emma Read more…
We know that some of our clients work in public sector communications roles. Some of you work in government organisations. Others try to keep big businesses on track with what they say and do. And we know how professional and well intentioned you all are. Why is it then that Read more…
In our media relations training, we always stress the importance of using positive speech and avoiding the temptation to give defensive or negative answers to questions from journalists. And contrary to some other media training specialists, we encourage our clients to tell the truth. We’ve been around long enough to Read more…
There’s a real advantage in bringing in an outsider to deliver media training for your organisation. And if you do have a ‘Head of Comms’ or someone similar already known to you, we’ll happily work alongside them when we’re delivering media training to your team. Here’s our MD and media Read more…
In our media training sessions, you’ll discover the tricks journalists use to make you say things you don’t mean to in order to make their stories look more interesting. A particular favourite is to force you into a defensive position, with a question such as ‘Isn’t this a shocking waste Read more…
I haven’t worked with them and don’t support their methods but I am convinced there’s much to learn and some things to admire about the Insulate Britain communications and media strategy. I have to say I’m glad I don’t live in any of the areas where they are currently protesting Read more…
One of the biggest challenges in corporate comms is recognising when you’ll be able to ride a storm out and when serious change is required, eg someone heads for the exit. What matters most is the ongoing stability and security of the organisation, protecting its reputation and the values it Read more…
Check out our ‘Events‘ page for full details of all our upcoming open courses. We have tickets available now for sessions on Instagram and TikTok Reels, An Introduction To Live Streaming, and this course, our 2 hour evening session to help your business achieve free, positive publicity in newspapers and Read more…
Every year, Comsteria’s Colin Kelly delivers media relations training sessions to participants from a wide range of business, from all sorts of sectors. But what do we do? Who is it for? How does it help? In this short video, Colin explains what a typical media relations training session might Read more…
We all benefit from a greater understanding of the media. In my previous career as a broadcast journalist, I saw first hand how some business owners were able to build powerful, mutually beneficial relationships with media professionals and enjoy the benefits of a high profile for themselves. Whether you are Read more…