One of the biggest challenges in corporate comms is recognising when you’ll be able to ride a storm out and when serious change is required, eg someone heads for the exit. What matters most is the ongoing stability and security of the organisation, protecting its reputation and the values it Read more
Check out our ‘Events‘ page for full details of all our upcoming open courses. We have tickets available now for sessions on Instagram and TikTok Reels, An Introduction To Live Streaming, and this course, our 2 hour evening session to help your business achieve free, positive publicity in newspapers and Read more
Every year, Comsteria’s Colin Kelly delivers media relations training sessions to participants from a wide range of business, from all sorts of sectors. But what do we do? Who is it for? How does it help? In this short video, Colin explains what a typical media relations training session might Read more
We all benefit from a greater understanding of the media. In my previous career as a broadcast journalist, I saw first hand how some business owners were able to build powerful, mutually beneficial relationships with media professionals and enjoy the benefits of a high profile for themselves. Whether you are Read more
Whether the nature of your organisation means the mainstream media can’t help but take an interest, or you’re keen to secure coverage to raise awareness of your brand; getting what you want from newspapers, magazines, journals and radio and television is much easier if you’ve built a mutually beneficial relationship Read more
Nicola Sturgeon wins because she’s smart. Even her harshest critic would have to agree Scotland’s First Minister is a shrewd operator, and it comes as no great surprise to those of us who have followed her career over the last couple of decades. Her experience of top level politics both Read more
There’s a trend in many large organisations and it’s certainly true in some governments and political parties. When they’re looking for support with media relations and crisis communications – they get their pals in. The ex director, the well liked senior member of staff that’s now out on their own, Read more
When it comes to working with the media, relationships triumph over everything else. Whether you’re proactively looking to raise your profile or you’re in defensive damage limitation mode trying to keep something OUT of the media, who you know and what they think of you goes a long way. I Read more
Radio phone-in programmes such as Jeremy Vine on BBC Radio 2, Kaye Adams on BBC Radio Scotland and James O’Brien on LBC are interested in one thing above everything else – making great radio. That means, when they are sifting through the calls, text and social media interaction and deciding Read more