We hope it’s not something that happens frequently, but there may well be occasions where you, or your organisation has to stand up and say ‘sorry’.
At Comsteria, we’d always recommend putting a name and a face to the apology – a real human, fronting up in a video – rather than a text statement attributed to ‘a spokesperson’.
Comsteria’s Colin Kelly is one of Scotland’s most in-demand media training and crisis communications specialists and in this video, he discusses a couple of apology mistakes we see all too often and what you should consider saying instead.
