As one of Scotland’s leading media training providers it should be no surprise that at Comsteria, we live and breathe the media. Our roots are in the traditional, mainstream media but we’re just as passionate about digital media and emerging channels. It’s a world we’re used to and there’s a Read more…
Don’t be fooled into thinking Artificial Intelligence is simply a good vs bad battle between synthetic content created by machines and work you do yourself. Tools such as ChatGPT, Claude AI and Gemini have a lot to offer when they’re used to provide feedback on your work, analysis and additional Read more…
No easy answer but a few quick suggestions here to help keep things running smoothly in the event of a ‘no deal’ exit from the European Union.
This post is also available as audio. There’s always lots of talk within PR and comms about what we should call ourselves. Is PR an outdated term? Does it really reflect what we do? Does anyone really understand it? What about ‘communications’, is that better? And then you have all Read more…