As a training and consultancy provider, we hear a lot about the relationship between clients and PR agencies. Here are a few ideas from Colin about what it might take to make that relationship work best.
Don’t be fooled into thinking Artificial Intelligence is simply a good vs bad battle between synthetic content created by machines and work you do yourself. Tools such as ChatGPT, Claude AI and Gemini have a lot to offer when they’re used to provide feedback on your work, analysis and additional Read more…
Comsteria’s Managing Director Colin Kelly shares the full story of how Comsteria came to be, what we do, who we work with and why we’ve got the edge over our competitors. Since 2012 we’ve been delivering more than 200 corporate communication training sessions to clients throughout Scotland and beyond each Read more…
Check out our ‘Events‘ page for full details of all our upcoming open courses. We have tickets available now for sessions on Instagram and TikTok Reels, An Introduction To Live Streaming, and this course, our 2 hour evening session to help your business achieve free, positive publicity in newspapers and Read more…
No easy answer but a few quick suggestions here to help keep things running smoothly in the event of a ‘no deal’ exit from the European Union.
This post is also available as audio. There’s always lots of talk within PR and comms about what we should call ourselves. Is PR an outdated term? Does it really reflect what we do? Does anyone really understand it? What about ‘communications’, is that better? And then you have all Read more…