I think we need to be careful when using abbreviations in corporate comms and across social media. Obviously they have their uses and help us keep things concise. But they can risk alienating people who maybe don’t live and breathe a particular subject matter as much as we do. They Read more…
As the country emerges from one of the most challenging periods in its history, here’s a look at what we’ve been up to at Comsteria since the Prime Minister announced unprecedented measures to combat the spread of COVID-19 back on March 23rd. Overnight, face-to-face training dates which account for the Read more…
The lesson from this week’s Client Stories episode is that video storytelling is the most powerful formula for audience engagement. This is true whether your audience are business clients, restaurant customers, or 4 year old kids! Storytelling is popular because it engages us emotionally. We like to think we’re logical Read more…