As the world staggers out of COVID-19 lockdown, retail and hospitality businesses face serious problems: How can they encourage customers to come back into their businesses? The pandemic has affected us all in some way and ‘going back to normal’ is easier said than done. Pulling a mask on and Read more
Sometimes, when there’s a hot political issue, or a government minister facing tough questions, consultants and media trainers like me will write blogs critiquing their performance. I could do that here; I could bang on about Education Minister John Swinney’s handling of this week’s SQA Exam Results Downgrade, what he Read more
Everyone would benefit from a deeper understanding of how ‘the system’ works. By that I mean how decisions are made that affect all our lives, how politics and the establishment works and the role the media plays in it all. Helping our clients benefit from our experience in that field Read more
We’ve just launched our latest branded podcast for gas distribution network SGN. ‘Heat Without Carbon’ is available to listen to on all major podcasting platforms, including Apple, Spotify, and Tunein. The first episode in the series was recorded remotely, during the Covid-19 lockdown and is produced and presented by Comsteria’s Read more
We believe everyone has a podcast in them. And while it isn’t entirely free, most individuals and organisations should find it affordable. You should expect to pay around £15 per month for a professional hosting provider and depending on your existing equipment and what you plan to do with your Read more
Whether the nature of your organisation means the mainstream media can’t help but take an interest, or you’re keen to secure coverage to raise awareness of your brand; getting what you want from newspapers, magazines, journals and radio and television is much easier if you’ve built a mutually beneficial relationship Read more
As the country emerges from one of the most challenging periods in its history, here’s a look at what we’ve been up to at Comsteria since the Prime Minister announced unprecedented measures to combat the spread of COVID-19 back on March 23rd. Overnight, face-to-face training dates which account for the Read more
With our background in live radio broadcasting, podcasting is a perfect fit and we’ve been producing our own and helping other brands with theirs for a number of years. Our ‘Secrets Of Successful Podcasting’ workshop can be delivered via webinar but today we are pleased to launch our video on Read more
Nicola Sturgeon wins because she’s smart. Even her harshest critic would have to agree Scotland’s First Minister is a shrewd operator, and it comes as no great surprise to those of us who have followed her career over the last couple of decades. Her experience of top level politics both Read more
TikTok is a fast growing social media platform, attracting loads of attention, but how does it work and should you use it? We have the answers! And all is explained in our series of podcasts which you can grab and listen to now. If you don’t have time for that Read more