As the world staggers out of COVID-19 lockdown, retail and hospitality businesses face serious problems: How can they encourage customers to come back into their businesses? The pandemic has affected us all in some way and ‘going back to normal’ is easier said than done. Pulling a mask on and Read more
Sometimes, when there’s a hot political issue, or a government minister facing tough questions, consultants and media trainers like me will write blogs critiquing their performance. I could do that here; I could bang on about Education Minister John Swinney’s handling of this week’s SQA Exam Results Downgrade, what he Read more
Everyone would benefit from a deeper understanding of how ‘the system’ works. By that I mean how decisions are made that affect all our lives, how politics and the establishment works and the role the media plays in it all. Helping our clients benefit from our experience in that field Read more
As the country emerges from one of the most challenging periods in its history, here’s a look at what we’ve been up to at Comsteria since the Prime Minister announced unprecedented measures to combat the spread of COVID-19 back on March 23rd. Overnight, face-to-face training dates which account for the Read more
Nicola Sturgeon wins because she’s smart. Even her harshest critic would have to agree Scotland’s First Minister is a shrewd operator, and it comes as no great surprise to those of us who have followed her career over the last couple of decades. Her experience of top level politics both Read more
Whether you are using Zoom, GoToMeeting, Adobe Connect, Skype or any other platform of this nature, there are some simple steps you can take to make the experience more secure. If you want to look good, this article from Emma is packed with useful hints and tips. In this video, Read more
Lots of PR and communications specialists (and MDs and CEOs) have far too rigid an idea of what constitutes a crisis. With the world moving at such a speed these days, it would help to be more open minded and recognise that things can flare up out of nowhere and Read more
I fear the normally astute John Swinney is out his depth on this one. It’s a brave Government minister who puts his head above (blue) water and tells pupils, teachers and parents that the blue water coming out the taps in their school is nothing to worry about. He’s failed Read more
Last week, an online journal, SearchEngineLand, ran a story about a supposed drop in organic search traffic to the Daily Mail’s website. It carried quotes, which it claimed came from the news publisher’s ‘SEO Director’ Jesus Mendez. But had Mr Mendez really said what the website was claiming he had? Read more
The summer months represent an ideal opportunity to learn some new skills. This summer, Comsteria is running one workshop which will transform the way you create video content for your business and another which will help you launch your own podcast. Both take place in our office in Glasgow city Read more