The lesson from this week’s Client Stories episode is that video storytelling is the most powerful formula for audience engagement. This is true whether your audience are business clients, restaurant customers, or 4 year old kids! Storytelling is popular because it engages us emotionally. We like to think we’re logical Read more
Do you worry about giving too much of your expertise away for free when you make a marketing video? It’s a common concern especially for service based businesses . But the founder of Big Kids Little Learners, Janine Neil, found the exact opposite to be true. When Janine started sharing Read more
Subscribe to our video production newsletter for resources and video tutorials about making video work for your business. Subscribe Problem: 85% of people watch Facebook videos with the volume off. Solution: add captions to your videos On Facebook you have just seconds to persuade someone to stop scrolling long enough Read more
Do you have a brand video on your homepage? Have you embedded helpful explainer videos throughout your site? Do you have videos on set landing pages specific to current products, services or promotions? If you haven’t, you should. People will stay on your website on average twice as long if Read more