When someone (a journalist, potential customer, potential employee etc) visits your website, you’re not there to provide context. They come. They look. They make a judgement. And they leave. Anything that’s substandard, half-baked, below par or in any way not quite right, risks putting them off. Here’s Comsteria’s Colin Kelly Read more
This is one of the most interesting projects we’ve worked on. It’s a series of podcasts we produced for The Froebel Trust, discussing early years education. A panel of experts tell me all about how children learn and what we can learn from them, while exploring the principles of Froebel, a Read more
We live in a world where big brands reign supreme. It feels like everyone wants to build a brand. And sometimes it’s a necessity. The Comsteria we know and love today started its life with the much plainer name of ‘Colin Kelly Media’. But that had to change when Emma Read more
We know that some of our clients work in public sector communications roles. Some of you work in government organisations. Others try to keep big businesses on track with what they say and do. And we know how professional and well intentioned you all are. Why is it then that Read more
In our media relations training, we always stress the importance of using positive speech and avoiding the temptation to give defensive or negative answers to questions from journalists. And contrary to some other media training specialists, we encourage our clients to tell the truth. We’ve been around long enough to Read more
What’s going on with one of our favourite brands? Watch giant Swatch seems to be treating its most devoted customers in a pretty shoddy way. The products and the advertising screams ‘fun’ but the atmosphere around their stores strikes me as ‘stay away’. What’s going on? And what can other Read more
The internet is changing. It’s becoming more immersive, more realistic and consumers are no longer content passively reading information you choose to give them. Instead, they want an experience. They want to be able to do something. We see younger generations with a distrust for institutions and so called ‘professionals’. Read more
Some organisations get so sucked into social media, they end up putting things there and making material public that might be better suited to another platform. Comsteria’s Colin Kelly shares this example of a fitness club disabling the comments on an Instagram post, because they’d anticipated they’d end up getting Read more
Here’s a good example of social media use we’re highlighting in our social media training right now. It’s Cadbury making good use of User Generated Content. Sometimes, your organisation won’t be best placed to create the engaging, emotional content your audience really wants. But the audience themselves might have something Read more
There’s a real advantage in bringing in an outsider to deliver media training for your organisation. And if you do have a ‘Head of Comms’ or someone similar already known to you, we’ll happily work alongside them when we’re delivering media training to your team. Here’s our MD and media Read more