Whether you’re making bitesize vertical video for IG Reels or TikTok or longer landscape videos for YouTube and Facebook, it’s possible to edit the whole thing on your phone. But there are so many editors available it can be hard to pick the right one for your needs. I’ve narrowed my 2022 pick down to 3 top contenders (plus one bonus app – the new kid on the block!). Click the links to go to Read more
Here’s one IG Reel trend you need to do now! A Meet the Team Video using the soundtrack from Hamilton. Keep reading and I’ll tell you how to use the soundtrack trend for your business. Why should you use a trending soundtrack? To grow on Instagram you really want to post Reels regularly. But it can be a challenge to come up with content ideas. Trending soundtracks and trends in general are a great source Read more
Renfrewshire Leisure looks after many of the sports centres, swimming pools, museums and libraries in Paisley and the surrounding Renfrewshire area. In years gone by, these facilities were owned and operated by the local authority, Renfrewshire Council. But, at some point, someone realise that money could be saved by splitting these organisations off from the local authority, and registering them as charities. They’re known as ‘arms length’ organisations and there are loads of them up Read more
I think we need to be careful when using abbreviations in corporate comms and across social media. Obviously they have their uses and help us keep things concise. But they can risk alienating people who maybe don’t live and breathe a particular subject matter as much as we do. They are also not that great for SEO. While we’re at it, SEO itself is not particularly great for SEO. Surely there’s a section of the Read more
I haven’t worked with them and don’t support their methods but I am convinced there’s much to learn and some things to admire about the Insulate Britain communications and media strategy. I have to say I’m glad I don’t live in any of the areas where they are currently protesting and certainly wouldn’t appreciate having my life and work disrupted by their tactics. I don’t think anyone should break the law and cause serious disruption Read more
One of the biggest challenges in corporate comms is recognising when you’ll be able to ride a storm out and when serious change is required, eg someone heads for the exit. What matters most is the ongoing stability and security of the organisation, protecting its reputation and the values it has set. But this can sometimes cause issues when an individual regarded as crucial to the organisation makes a mistake. I see examples of this Read more
As businesses and organisations create more content, there’s a need for professional voiceovers on podcasts, commercials, corporate videos, telephone ‘on hold’ systems and much more. Comsteria’s Colin Kelly is a highly experienced professional VoiceOver and presenter with his own studio facilities in Renfrewshire, Scotland. Colin delivers high impact, fast turnaround voiceovers for a wide variety of clients in all sorts of sectors. To find out more, visit the VoiceOver page where you can listen to Read more
Instagram Reels is a fast and fun way to grow the your business online using video. But for many communications teams and business owners, it’s hard to know where to begin or even if there is a place for your organisation with this new format. In the video below I suggest 3 steps to take before you create any Reels. Moving through these stages will ensure you have the right Instagram set up for Reels, Read more
Check out our ‘Events‘ page for full details of all our upcoming open courses. We have tickets available now for sessions on Instagram and TikTok Reels, An Introduction To Live Streaming, and this course, our 2 hour evening session to help your business achieve free, positive publicity in newspapers and on TV and radio. Former journalist Colin Kelly, founder and Managing Director of Comsteria is your host for this down to earth live webinar that Read more
If you’re not using Instagram Reels and TikTok as part of your business communication strategy you might be missing out. All sorts of businesses from many sectors are getting increased reach, new levels of engagement and having fun from these emerging platforms. In this 2 hour webinar, Comsteria’s Emma Baker will share her essential guide to help you get results from Instagram Reels and TikTok. Digital marketing is moving away from platforms where organisations ‘say Read more