Subscribe How many work meetings have you attended in the last week? Was it a good use of your time? Were you engaged? Did you contribute valuable insight that led to change or action? Or did you mentally check out while counting up all the other vital jobs you could Read more
Subscribe to our video production newsletter for access to video tutorials and resources about making video work for your business. Subscribe LumaFusion is undoubtedly the best mobile video editing app out there. But there’s so much it can do, the learning curve is pretty steep. So if you’re just starting Read more
Subscribe to our video production newsletter for resources and video tutorials about making video work for your business. Subscribe Problem: 85% of people watch Facebook videos with the volume off. Solution: add captions to your videos On Facebook you have just seconds to persuade someone to stop scrolling long enough Read more
Do you have a brand video on your homepage? Have you embedded helpful explainer videos throughout your site? Do you have videos on set landing pages specific to current products, services or promotions? If you haven’t, you should. People will stay on your website on average twice as long if Read more
A client testimonial video is a powerful way to grow your business. If people see and hear happy clients saying good things about you, they’re more likely to trust your brand. At the planning stage consider, will a straightforward testimonial video work for you or is a client story going Read more
It’s often said that ‘we buy with emotion, and justify with logic’. We like to think that we make decisions based on logic and reason but in reality we are driven by feelings. So if you want someone to buy from you, you must engage them emotionally. That’s not Read more
Increasingly communications teams want to produce regular video content in-house using smartphones or DSLR cameras. I’ve seen this strategy used to great effect to connect with internal and external audiences on a regular basis. I’ve also seen first hand the obstacles communications teams face. Sometimes before they’ve even got their Read more
Subscribe to our video production newsletter access to video tutorials and resources about making video work for your business. Building an employee brand Subscribe I’ve written before about how the superhero story structure or Hero’s journey can act as a template for external communications teams to craft strong brand videos. Read more
You know that video content is more effective than the written word alone when it comes to getting your business noticed so you’re thinking of enlisting the services of a production company to help kick start your organisation’s video output. But what can you expect when working with an outside Read more
Build a long-lasting and valuable resource for your organisation by committing key training messages to video. While there is sometimes no substitute for a live workshop or training seminar the convenience of distributing content online, means that video is now an affordable and invaluable training tool. If your organisation Read more