How can comms teams get results from AI?You need a culture of experimentation with careful evaluation and clarity around your business objectives.Start with an audit of all the content creation activities you get involved in. Every aspect of your work – from the Teams call where you discuss a campaign, Read more
AI moves quickly. Clients that work with us don’t just want help with the tools that are around right now. They need support to make informed judgements regarding tools that emerge in the months and years to come. Our ‘QCARDS’ method enables you to do exactly that. We expand on Read more
We can’t let summer pass without highlighting the brilliance of Jet 2 holidays VoiceOver star Zoe Lister. You might not know her (although she’s working very hard to change that) but you’ll certainly have heard her. We think she deserves huge praise for embracing the changes in her industry and Read more
Comsteria’s training and consultancy aims to help every organisation communicate with power. We’re also here to support PR and comms professionals achieve their full potential. In addition to our media training, presentation skills, crisis comms and video production training, we also run 1-1 mentoring to help individuals working in PR, Read more
Research shows audiences enjoy listening to podcasts. Yes, we’re in an age of the short attention span and ultra-short videos. But we’re also in the era of long form audio only content. And often it’s the same people consuming both forms of media. They’ll binge on Instagram, TikTok and YouTube Read more
Clients often highlight outstanding value for money as one reason they choose Comsteria for their media training courses. But we also enjoy lots of praise and recommendation for our commitment to respecting our clients’ time. A senior manager doesn’t necessarily need to be present for an entire full day’s course, Read more
We’re asked this a lot and as a media training and crisis communications consultancy growing our business throughout the UK and internationally from our base near Glasgow in the West of Scotland, there are certainly benefits to us if we don’t need to travel to see clients face to face. Read more
Here’s our media trainer Colin Kelly with some quick advice you can implement next time you’re speaking to newspapers, radio or television. Some of this will also work if you’re not dealing with the media, but speaking to your own colleagues or clients perhaps via your own social media channels.
To me, there’s no difference between the members of your communications or marketing team and the pit crews you see changing wheels and refuelling Formula 1 cars in just a few seconds during the races. A crack team of highly trained professionals, committed to excellence, working absolute magic in a Read more
When was the last time you looked inside your local newspaper? It might have gone through some big changes since you last bought a physical copy, but there’s a good chance it still exists. If you’re one of our media training, podcast or video production clients there’s a good chance Read more