Yes, if you’re concerned about the security of your account and want to get back into it quickly in the event you’re hacked. No if you think it’s going to somehow automatically get you more attention and leads. Colin Kelly has been through the whole process and explains it all Read more
For us to recognise light, we have to spend time in the shade. For there to be ‘good’ PR and communications, there has to be some that’s not so good. And some that’s downright dreadful. We need to get past this idea that any piece of marketing, advertising or social Read more
As one of Scotland’s leading media training providers it should be no surprise that at Comsteria, we live and breathe the media. Our roots are in the traditional, mainstream media but we’re just as passionate about digital media and emerging channels. It’s a world we’re used to and there’s a Read more
As a training and consultancy provider, we hear a lot about the relationship between clients and PR agencies. Here are a few ideas from Colin about what it might take to make that relationship work best.
Don’t be fooled into thinking Artificial Intelligence is simply a good vs bad battle between synthetic content created by machines and work you do yourself. Tools such as ChatGPT, Claude AI and Gemini have a lot to offer when they’re used to provide feedback on your work, analysis and additional Read more
We produce a lot of podcasts at Comsteria. Many of them feature academics and other experts who’ve been invited on to talk about their work. Our clients often like to begin each podcast with an introduction for each guest. The guest will either lean into the mic and verbally introduce Read more
Clients enjoy working with Comsteria on video production projects because we’re able to offer many aspects of the creative process without having to outsource. This allows us to keep prices low. One particular area of interest is voiceovers. We have our own VoiceOver studio and our Managing Director Colin Kelly Read more
At Comsteria, we deliver media training to build you up, not trip you up. Somewhere along the line, it seems media training, and perhaps presentation skills training as well, have acquired this reputation as being a rather painful experience. We know some of our competitors favour an old fashioned approach Read more
Powerful Communication is about much more than press releases you issue, what you do on socials and how you come across in television interviews. It’s everything. From your pricing structure, to the greeting I get from your receptionist when I arrive for a meeting and the ‘404 error’ page when Read more
Tim Davie, BBC Director General and Team GB equestrian star Charlotte Dujardin have both issued apologies this week. Both lack specific reference of the issue they’re apologising for. As a result, they’re continuing to receive criticism and risk the issue growing and causing them more damage over the long term. Read more