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Video Marketing Strategy: Client Testimonial or Client Story?

A client testimonial video is a powerful way to grow your business.  If people see and hear happy clients saying good things about you, they’re more likely to trust your brand.  At the planning stage consider, will a straightforward testimonial video work for you or is a client story going to have a greater impact? The difference between the two is subtle. With a clear video marketing strategy you can identify your business goals and Read more

By Emma Baker, ago

Video Marketing Strategy

It’s often said that ‘we buy with emotion, and justify with logic’. We like to think that we make decisions based on logic and reason but in reality we are driven by feelings.   So if you want someone to buy from you, you must engage them emotionally.   That’s not to say that logic plays no part in our decisions.  We need to satisfy the logical part of us by gathering the facts.  Understanding the Read more

By Emma Baker, ago

Build Relationships Not Databases

When it comes to working with the media, relationships triumph over everything else. Whether you’re proactively looking to raise your profile or you’re in defensive damage limitation mode trying to keep something OUT of the media, who you know and what they think of you goes a long way. I meet a lot of PR professionals who end up frustrated when they don’t get the results they want from media engagement. Many of them set Read more

By Colin Kelly, ago

Crisis Comms: Easyjet and the broken seat

A Twitter user went public this morning with a picture, supposedly showing a passenger on an Easyjet flight sitting on a seat with no back on it. Easyjet’s account responded, asking him to take the picture down and then send a direct message with further details, so that they could launch an investigation. Twitter users erupted, how dare Easyjet attempt to censor the internet! They RTd the original post in their droves sending reach through Read more

By Colin Kelly, ago

Lessons From Hollywood

Top Hollywood producers and directors are turning their attention from the big screen and embracing the world of mobile video production and distribution.   And their interest spells out an important message to anyone in the world of PR or marketing.  At the production end of things Steven Soderbergh has now produced two full length feature films shot entirely on an iPhone.  Last year it was ‘Unsane’ which streamed on Netflix and this year it was Read more

By Emma Baker, ago

The Paddy Power Of Positive Change

What change do you wish to see in the world? Or, what change do your customers and followers wish to see in the world? Great communication starts with understanding people. The particular group of people that make up your audience. Understand their wants and needs. Their hopes, dreams and fears. And then look to establish if there’s a way you can align your business and your message with what they want. Then flip it. Create Read more

By Colin Kelly, ago

When The Past Comes Back To Haunt You

Lots of PR and communications specialists (and MDs and CEOs) have far too rigid an idea of what constitutes a crisis. With the world moving at such a speed these days, it would help to be more open minded and recognise that things can flare up out of nowhere and cause serious problems if you’re unprepared. A phenomenon I’ve noticed recently involves the ‘archive’ section of local newspapers. This is a real growth area with Read more

By Colin Kelly, ago

Blue Water And Crisis Comms

I fear the normally astute John Swinney is out his depth on this one. It’s a brave Government minister who puts his head above (blue) water and tells pupils, teachers and parents that the blue water coming out the taps in their school is nothing to worry about. He’s failed to grasp that even an independent review won’t satisfy many of the individuals affected. And that’s due to the fact that just because something is Read more

By Colin Kelly, ago

Could Your Team Handle Our ‘Angry Caller’?

Radio phone-in programmes such as Jeremy Vine on BBC Radio 2, Kaye Adams on BBC Radio Scotland and James O’Brien on LBC are interested in one thing above everything else – making great radio. That means, when they are sifting through the calls, text and social media interaction and deciding who to invite on-air to challenge the guest, they are often influenced not simply by the content of the caller’s argument, but by the passion Read more

By Colin Kelly, ago