When The Past Comes Back To Haunt You
Lots of PR and communications specialists (and MDs and CEOs) have far too rigid an idea of what constitutes a crisis. With the world moving at such a speed these days, it would help to be more open minded and recognise that things can flare up out of nowhere and cause serious problems if you’re unprepared. A phenomenon I’ve noticed recently involves the ‘archive’ section of local newspapers. This is a real growth area with Read more









