Blog

Video Editor Conducting Descript AI Video Training for Communications Teams.

Create Professional AI-Powered Video Content with Descript – Training for Communications Teams and Academics

When video feels overwhelming A client leading an academic network came to me with a familiar problem.They had hours of valuable video content on their YouTube channel: webinars, research discussions, and interviews. But none of it was reaching people. The videos were long, unedited, and inconsistent. Watch time was low. They didn’t have a budget for an editor or marketing team. They just wanted to share their research and their mission clearly and professionally.They asked: Read more

By Emma Baker, ago
Media training advice - how to say sorry.

Mass Internet Outages

One of the reasons I’m a keen defender of the legacy mainstream media is that it’s been designed to be much more robust and reliable than internet based news and entertainment platforms. We saw another example of this yesterday when issues with Amazon Web Services took out huge swathes of web based businesses for much of the day. More than a thousand services were affected according to the BBC. It’s all very well having resilience Read more

By Colin Kelly, ago
Kerry Quinn TCS-eco profile picture

Press Release: TCS-eco

Comsteria has issued a press release on behalf of Ayrshire based reusable period product manufacturer TCS-eco and produced a series of videos highlighting founder Kerry-Anne Quinn. Ayrshire mum wants pee, poo and periods in election manifestosAn Ayrshire entrepreneur is challenging the £3 billion pound disposable hygiene market with a Scottish made, eco friendly alternative that’s winning converts across the UK and beyond. Kerry-Anne Quinn is founder and managing director of Kilwinning based TCS-eco. The company Read more

By Colin Kelly, ago
Froebel Trust Podcast logo

Comsteria Produces Season 6 of Froebel Trust Podcast

Comsteria is pleased to announce the return of The Froebel Trust Podcast for a further series. The round table interview based programme is presented, produced and edited by Comsteria’s Colin Kelly and explores the work of the inventor of the kindergarten Friedrich Fröbel and how his ideas can be applied in early years settings today. The Froebel Trust Podcast launched in February 2023 and recently released Episode 18 titled ‘Connecting With Parents, Families and Communities’. Read more

By Colin Kelly, ago
AI courses for comms teams

AI Training For Comms Teams and PR Professionals

How can comms teams get results from AI?You need a culture of experimentation with careful evaluation and clarity around your business objectives.Start with an audit of all the content creation activities you get involved in. Every aspect of your work – from the Teams call where you discuss a campaign, to writing press releases, making promotional videos and sending out invites to an event right through to post campaign analysis.The key is to start with Read more

By Colin Kelly, ago
QCARDS AI evaluation system

A system for evaluating AI tools

AI moves quickly. Clients that work with us don’t just want help with the tools that are around right now. They need support to make informed judgements regarding tools that emerge in the months and years to come. Our ‘QCARDS’ method enables you to do exactly that. We expand on this in our half day and full day AI training courses, which can be tailored to you and your business or comms team. It’s easy Read more

By Colin Kelly, ago
Zoe Lister Jet 2 podcast thumbnail

In praise of Zoe Lister (Jet 2 holidays VoiceOver)

We can’t let summer pass without highlighting the brilliance of Jet 2 holidays VoiceOver star Zoe Lister. You might not know her (although she’s working very hard to change that) but you’ll certainly have heard her. We think she deserves huge praise for embracing the changes in her industry and seizing the opportunities rather than sitting around whining. Click play below to listen to our latest podcast and find out why she’s our Powerful Communication Read more

By Colin Kelly, ago
Podcast thumbnail: What PR and comms professionals can learn from accountants.

What PR and comms professionals can learn from accountants

Comsteria’s training and consultancy aims to help every organisation communicate with power. We’re also here to support PR and comms professionals achieve their full potential. In addition to our media training, presentation skills, crisis comms and video production training, we also run 1-1 mentoring to help individuals working in PR, marketing and comms move forward in their careers. We’re really passionate about standing up for your work and demonstrating the value you bring, and it Read more

By Colin Kelly, ago
Podcast production view of editing software

Podcasts For Business

Research shows audiences enjoy listening to podcasts. Yes, we’re in an age of the short attention span and ultra-short videos. But we’re also in the era of long form audio only content. And often it’s the same people consuming both forms of media. They’ll binge on Instagram, TikTok and YouTube ‘shorts’ and then decide they want to switch off with something deeper. Podcasts enjoyed a surge in popularity during COVID lockdown and the latest stats Read more

By Colin Kelly, ago
Colin Kelly delivering a media training course.

Media training courses for senior managers

Clients often highlight outstanding value for money as one reason they choose Comsteria for their media training courses. But we also enjoy lots of praise and recommendation for our commitment to respecting our clients’ time. A senior manager doesn’t necessarily need to be present for an entire full day’s course, particularly if they’ve had media training in the past. In addition, some members of your senior team might feel reluctant to go on camera and Read more

By Colin Kelly, ago