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Outdoor Advertising

Well done to Bauer Media owned Radio Clyde and Radio Forth for this very engaging piece of advertising at Falkirk High railway station. The battle for Falkirk in central Scotland #youchoose pic.twitter.com/49gQ8HW8yK — graham bryce (@grahamdbryce) October 4, 2018 The railway station sits around halfway between the 2 big cities of Glasgow and Edinburgh and the radio stations (Clyde in Glasgow and the West, Forth in Edinburgh and the East) and their parent company have Read more…

By admin, ago

Build A Valuable Training Resource With Video

Build a long-lasting and valuable resource for your organisation by committing key training messages to video.  While there is sometimes no substitute for a live workshop or training seminar  the convenience of distributing content online, means that video is now an affordable and invaluable training tool.    If your organisation has a bank of training videos, they can be used by any trainer within your organisation to enhance workshops they are running or they can Read more…

By Emma Baker, ago

Social Media Video Tips

Social media videos are at the opposite end of the spectrum from a brand video.  Whereas a brand video could sit on your website for 1-2 years and be used in multiple contexts, a social media video doesn’t need a long shelf life. This means you can produce them cheaply and regularly to feed the various social media channels and build an ongoing relationship with your online audience. A smart strategy is to equip some Read more…

By Emma Baker, ago

Hire A Content Professional

This post is also available as audio. There’s always lots of talk within PR and comms about what we should call ourselves. Is PR an outdated term? Does it really reflect what we do? Does anyone really understand it? What about ‘communications’, is that better? And then you have all the words around social media, is it ‘social media’, ‘digital marketing’, ‘publishing’ or just ‘marketing’? Here’s a new term to get your head round that Read more…

By admin, ago

Find Your Inner Superhero

Why you need video on your website – It is 50 times easier to achieve a page 1 ranking on Google with a video. There are some caveats to that bold statement.  You need to optimise your online video content by being smart with keywords and you should host it on YouTube for maximum impact.  But if you get those bits right, it’s an impressive statistic. Given that a strong brand video can sit on Read more…

By Emma Baker, ago

Why Your Business Needs Online Video

Online Video – The Facts We spend one third of our online minutes glued to videos.  And 45% of us watch over an hour of video each week on Facebook or YouTube.  In fact, in the next 60 seconds around 72 hours of video will be uploaded to YouTube alone!  (WordStream) Videos are where people are hanging out so it’s where your communications team needs to be if you want to be engaging with clients, customers Read more…

By Emma Baker, ago

Theresa May Dancing

Jeremy Vine is on the radio just now having a discussion about Theresa May and the awkward spot of dancing she displayed during a school visit in Cape Town. The Prime Minister is taking criticism and being mocked on social media and Vine is asking his guests whether that’s fair and is being able to dance something that really matters for the leader of a country. The bottom line is this. Theresa May is not Read more…

By admin, ago

Welcome To The Age Of Comsteria

Communication + Hysteria = Comsteria. Previously known as Colin Kelly Media Limited, we are here to help organisations with something to say. We deliver training and workshops, consultancy and create content. We’ve been doing it since our founder Colin Kelly launched the business in 2012. With his wife and business partner Emma Baker joining full-time in September 2018, a new name was needed. Comsteria seems like the perfect name for the age we are living Read more…

By admin, ago

Security Doesn’t Have To Be Scary

As a family, we’ve got into camping these last few months. The camping and caravan park we stayed at last weekend had a security officer that patrolled the grounds. Except he wasn’t and he didn’t. Sure, he wore smart trousers and a yellow jacket with ‘SECURITY’ written on the back. And each evening, he did walk round the whole place. But he was one of the nicest, friendliest people I’ve ever met. It wasn’t so Read more…

By admin, ago

Bosses: Be Visible When It Rains

If there’s heavy rain in the morning, the Depute Head of the school my sons go to is always out and visible in the playground. He marshalls his staff so they’re ready to open their doors early, rather than keeping the kids outside the rain until the bell goes at 9am. He’s proactive at keeping people safe, trying to move parents away from doors if they’re standing yakking, gently reminding the pupils not to run Read more…

By admin, ago