When apologies go wrong
Tim Davie, BBC Director General and Team GB equestrian star Charlotte Dujardin have both issued apologies this week. Both lack specific reference of the issue they’re apologising for. As a result, they’re continuing to receive criticism and risk the issue growing and causing them more damage over the long term. Comsteria’s founder and crisis communications specialist Colin Kelly has advice on what they should have done differently, and what you can learn. Watch the video Read more…