Capturing great video at an event doesn’t have to mean big cameras, long lenses and broadcast-level audio. Most comms teams only need two things: a clear plan and a well-used smartphone. You won’t get a clean recording of the keynote speeches without specialist kit, so don’t try. Focus instead on Read more
When I started learning video editing nearly 15 years ago, it was anything but easy. I bought Final Cut Pro X for £200, which felt like a huge investment at the time. The software was powerful, but the learning curve was steep. I struggled my way through menus, timelines, and Read more
When video feels overwhelming A client leading an academic network came to me with a familiar problem.They had hours of valuable video content on their YouTube channel: webinars, research discussions, and interviews. But none of it was reaching people. The videos were long, unedited, and inconsistent. Watch time was low. Read more
When I started learning video editing nearly 15 years ago, it was anything but easy. I bought Final Cut Pro X for £200, which felt like a huge investment at the time. The software was powerful, but the learning curve was steep. I struggled my way through menus, timelines, and Read more
We know that some of our clients work in public sector communications roles. Some of you work in government organisations. Others try to keep big businesses on track with what they say and do. And we know how professional and well intentioned you all are. Why is it then that Read more
“No one cares how much you know, until they know how much you care.” Theodore Roosevelt Theodore Roosevelt’s words still stand as sound advice for powerful communication in the 21st century. If you what you say is to have any impact, you need to understand what your audience needs from Read more
Here’s one IG Reel trend you need to do now! A Meet the Team Video using the soundtrack from Hamilton. Keep reading and I’ll tell you how to use the soundtrack trend for your business. Why should you use a trending soundtrack? To grow on Instagram you really want to Read more
Instagram Reels is a fast and fun way to grow the your business online using video. But for many communications teams and business owners, it’s hard to know where to begin or even if there is a place for your organisation with this new format. In the video below I Read more
I’ve been experimenting with Instagram Reels lately and I love it! I think you will too. My series giving tips for how to appear relaxed on camera was really easy to create and has had plenty of engagement. Although I created them for Reels I’ve now also used the videos on YouTube , IGTV Read more
The lesson from this week’s Client Stories episode is that video storytelling is the most powerful formula for audience engagement. This is true whether your audience are business clients, restaurant customers, or 4 year old kids! Storytelling is popular because it engages us emotionally. We like to think we’re logical Read more