Blog

How To Register A Trademark

Every business should be aware of its intellectual property. It can become a very valuable asset and where better to start than, with your own business name. Assuming you’ve chosen a name that falls within the acceptable criteria, then you should be able to trademark it and you don’t necessarily require a ‘trademark lawyer’ to do it for you. The Intellectual Property Office has a very straightforward system called ‘RightStart’. This means you pay £100 Read more

By Colin Kelly, ago
podcast training

Scoffable Voiceover

Colin Kelly is the voice of the new radio ad for Scottish takeaway app ‘Scoffable‘. You can hear the commercial on Clyde 1 throughout November 2018. If you’d like Colin Kelly to provide the voice for your next commercial, e-learning project or corporate video, please visit www.colinkellyvoice.com where you’ll be able to listen to a selection of voiceover showreels. Colin can deliver voiceovers from our Comsteria studio in Glasgow city centre and from his home Read more

By Colin Kelly, ago

Recommended: Karrdale

We’re quick enough to have a rant about the things we don’t like, so let’s sing the praises of an amazing business we’ve encountered recently. It’s called ‘Karrdale‘ and they’re a training and consultancy provider, dedicated to helping organisations get the best out of their people. Issues like leadership, safety, adapting to change and performance management are all part of what they do. We saw one of their team, Chris Woods, hosting a session at Read more

By Colin Kelly, ago
Editing a podcast. Waveform in Adobe Audition.

Learn to podcast with Comsteria

Our ‘Secrets Of Successful Podcasting’ workshop ran in Manchester yesterday. Big thanks to all the participants who were brilliant, taking part with such enthusiasm and energy and making terrific progress throughout the day. The event was organised by the CIPR North West (Chartered Institute of Public Relations) and hosted at the excellent training room facilities at the Doubletree by Hilton, Manchester Piccadilly. I keep this course as practical as possible – you really learn how Read more

By Colin Kelly, ago

Outdoor Advertising

Well done to Bauer Media owned Radio Clyde and Radio Forth for this very engaging piece of advertising at Falkirk High railway station. The battle for Falkirk in central Scotland #youchoose pic.twitter.com/49gQ8HW8yK — graham bryce (@grahamdbryce) October 4, 2018 The railway station sits around halfway between the 2 big cities of Glasgow and Edinburgh and the radio stations (Clyde in Glasgow and the West, Forth in Edinburgh and the East) and their parent company have Read more

By Colin Kelly, ago

Build A Valuable Training Resource With Video

Build a long-lasting and valuable resource for your organisation by committing key training messages to video.  While there is sometimes no substitute for a live workshop or training seminar  the convenience of distributing content online, means that video is now an affordable and invaluable training tool.    If your organisation has a bank of training videos, they can be used by any trainer within your organisation to enhance workshops they are running or they can Read more

By Emma Baker, ago

Social Media Video Tips

Social media videos are at the opposite end of the spectrum from a brand video.  Whereas a brand video could sit on your website for 1-2 years and be used in multiple contexts, a social media video doesn’t need a long shelf life. This means you can produce them cheaply and regularly to feed the various social media channels and build an ongoing relationship with your online audience. A smart strategy is to equip some Read more

By Emma Baker, ago

Hire A Content Professional

This post is also available as audio. There’s always lots of talk within PR and comms about what we should call ourselves. Is PR an outdated term? Does it really reflect what we do? Does anyone really understand it? What about ‘communications’, is that better? And then you have all the words around social media, is it ‘social media’, ‘digital marketing’, ‘publishing’ or just ‘marketing’? Here’s a new term to get your head round that Read more

By Colin Kelly, ago

Find Your Inner Superhero

Why you need video on your website – It is 50 times easier to achieve a page 1 ranking on Google with a video. There are some caveats to that bold statement.  You need to optimise your online video content by being smart with keywords and you should host it on YouTube for maximum impact.  But if you get those bits right, it’s an impressive statistic. Given that a strong brand video can sit on Read more

By Emma Baker, ago

Why Your Business Needs Online Video

Online Video – The Facts We spend one third of our online minutes glued to videos.  And 45% of us watch over an hour of video each week on Facebook or YouTube.  In fact, in the next 60 seconds around 72 hours of video will be uploaded to YouTube alone!  (WordStream) Videos are where people are hanging out so it’s where your communications team needs to be if you want to be engaging with clients, customers Read more

By Emma Baker, ago